DEFY DAMAGE
Now, you can protect hair from the ravaging effects of heat styling, UV exposure, and environmental pollution with Joico’s Defy Damage haircare system – a technology breakthrough that wards off dry, dull, lackluster locks, and preserves all your hard work. Defy Damage helps protect and strengthen hair bonds, delivering a healthy-hair transformation that every client in your chair can instantly see and feel.
PROTECTIVE SHAMPOO
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Features & Benefits
Free of SLS/SLES Sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Why It Works
WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, BENZOIC ACID, BENZYL ALCOHOL, DEHYDROACETIC ACID, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, SODIUM BENZOATE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE/PARFUM.
Let's Try It
Apply to wet hair. Lather, then rinse thoroughly.
PROTECTIVE CONDITIONER
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Features & Benefits
Helps prevent and protects from daily damage
Boosts vital moisture
Instantly detangles
Leaves hair soft, shiny, and healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
Why It Works
WATER/AQUA/EAU, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, AMODIMETHICONE, CETYL ALCOHOL, FRAGRANCE/PARFUM, BEHENYL ALCOHOL, DICETYLDIMONIUM CHLORIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCINE SOJA (SOYBEAN) OIL, PANTHENOL, HYDROGENATED OLIVE OIL, OLEA EUROPAEA (OLIVE) FRUIT OIL,AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, MORINGA OLEIFERA SEED OIL, ROSA CANINA FRUIT OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, ARGININE HCL, HYDROXYPROPYL CHITOSAN, ARGININE, QUATERNIUM-87, STEARAMIDOPROPYL DIMETHYLAMINE, DISTEARYLDIMONIUM CHLORIDE, CITRIC ACID, PROPYLENE GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 PARETH-7, TRIDECETH-12, LAURETH-9, DIETHYLHEXYL MALATE, GLYCERIN, ISOPROPYL ALCOHOL, TOCOPHEROL, TETRASODIUM EDTA, PEG-4 LAURATE, CETRIMONIUM CHLORIDE, DIPROPYLENE GLYCOL, C10-40 SOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, ALCOHOL DENAT., SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE.
Let's Try It
Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.
DETOX SHAMPOO
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Features & Benefits
Removes hard water residue, trace minerals, product buildup, copper, and salts
Helps remove green tones in hair due to chlorine
Builds bonds and leaves hair feeling soft to the touch
Color-safe and Vegan
Free of SLS/SLES Sulfates*
Paraben-free and Mineral Oil-free
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Why It Works
AQUA (WATER, EAU), SODIUM C14-16 OLEFINSULFONATE, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, DISODIUM LAURETHSULFOSUCCINATE, BETAINE, PHENOXYETHANOL, PARFUM (FRAGRANCE), GLYCOL DISTEARATE, SODIUMLAUROAMPHOACETATE, CITRIC ACID, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE,SODIUM BENZOATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, LAURYL GLUCOSIDE, POLYQUATERNIUM-7,TETRASODIUM GLUTAMATE DIACETATE, ARGININE, MORINGA OLEIFERA SEED OIL, SODIUM HYDROXIDE,BENZYL ALCOHOL, BENZOIC ACID, PHOSPHATIDYLCHOLINE, HYDROGENATED CASTOR OIL/SEBACIC ACIDCOPOLYMER, CHARCOAL POWDER, ARGININE HCL, HYDROLYZED PEA PROTEIN,HYDROLYZED VEGETABLEPROTEIN, ROSA CANINA FRUIT OIL, DEHYDROACETIC ACID, POTASSIUM SORBATE, SODIUM GLUCONATE,AMINOMETHYL PROPANOL, TOCOPHEROL, CITRONELLOL, ALPHA-ISOMETHYL IONONE.
Let's Try It
Use Defy Damage Detox Shampoo twice monthly to keep hair free of product and hard water buildup that can leave it feeling rough and looking dull.
Follow with Defy Damage KBOND20 or Protective Conditioner to keep hair healthy-looking and strong* .
FAQ
Q: The Defy Damage Detox Shampoo has a silver color to it. Will it affect my blonde tone?
A: The Activated Charcoal in Defy Damage Detox Shampoo gives the product a silver glow. However, the Activated Charcoal does not alter hair tone.
Q: Can I use Defy Damage Detox Shampoo daily?
A: The recommended use is once a week or whenever you have excessive product buildup on hair. We also recommend using Defy Damage Detox Shampoo before going to the salon for your next lightening or color service.
Q: How does metal build up in hair?
A: Trace minerals and metals are found in household water that we use to wash our hair, and during the washing process, they can be left behind on your hair.
Q: Should I use Defy Damage Detox Shampoo after swimming to remove chlorine from hair?
A: Yes, Defy Damage Detox Shampoo can remove chlorine from hair and eliminate the green tone caused by chlorine exposure.
Q: Can I use Defy Damage Detox Shampoo prior to chemical services?
A: Yes, you can use Defy Damage Detox Shampoo before chemical services. It effectively removes hard water buildup, metals (including copper), minerals, and salts.
Q: Is Defy Damage Detox Shampoo color-safe?
A: Yes.
PROTECTIVE MASQUE
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Features & Benefits
Helps to rebuild broken hair bonds
Deeply replenishes hair without weighing it down
See results after the very first use
Proactively builds hair’s resistance to damage
Leaves hair soft, shiny and healthy-looking
Certified PETA Global Animal Test–Free (Learn more about the certification)
Why It Works
WATER/AQUA/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, TOCOPHEROL, AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-90M, GLYCERIN, HENOXYETHANOL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, FRAGRANCE/PARFUM.
Let's Try It
Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
KBOND20 POWER MASQUE
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Features & Benefits
5X stronger* hair in one use
Builds & protects bonds**
Rich hydration
Instantly detangles
Normalizes pH
Color safe
Animal test-free
Paraben-free (not for use in EU)
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Against combing breakage on damaged hair during heat styling
**Protects hair from mechanical, thermal, and environmental damage
Why It Works
INGREDIENTS/INGRÉDIENTS/INGRENDIENTES: AQUA (WATER, EAU), BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, PARFUM (FRAGRANCE), AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-90M, PHOSPHATIDYLCHOLINE, GLYCERIN, ARGININE HCL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, AVENA SATIVA (OAT) PEPTIDE, ROSA CANINA FRUIT OIL, BENZYL ALCOHOL, BENZOIC ACID, SODIUM BENZOATE, TOCOPHEROL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE.
Let's Try It
IN A FLASH
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Features & Benefits
Safe for color-treated hair
Silicone-free
PETA-approved, global animal test-free
Hair is up to 20X more resistant to breakage*
Creates bonds and strengthens the hair structure
Leaves hair silky smooth without weighing down
Certified PETA Global Animal Test–Free (Learn more about the certification)
* Against combing breakage on damaged hair vs. untreated
Why It Works
Propylene Glycol, Alcohol Denat., Myristyl Alcohol, Dicaprylyl Carbonate, Aqua (Water, Eau), Glycerin, Caprylic/capric Triglyceride, Cetrimonium Chloride, Parfum (Fragrance), Peg-7 Glyceryl Cocoate, Hydrolyzed Pearl, Hydrolyzed Keratin, Cetyl Alcohol, Citric Acid, Lauryl Alcohol, Sorbic Acid, Potassium Sorbate, Phenoxyethanol, Geraniol, Benzyl Alcohol, Linalool, Limonene, Alpha-isomethyl Ionone, Hexyl Cinnamal, Benzyl Salicylate.
Let's Try It
FAQ
Q. How is Defy Damage In A Flash 7-Second Bond Builder unique?
A. Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion.
Q. How does In a Flash change from a liquid to a crème?
A. The transformation process is a reaction to the formula coming in contact with water on the hair. When the product is introduced to water, it transforms into a creamy lotion.
Q. How often should I use In a Flash?
A. Whenever your hair needs an extra boost of resilience and shine.
Q. How do I use it?
A. Cleanse hair with Defy Damage Protective Shampoo. Rinse. Apply In a Flash to hair by squeezing it directly onto the hair from mid-length to ends. Massage into hair until it feels creamy. Wait 7 seconds. Rinse.
Q. Is this animal test-free?
A. In a Flash is PETA-approved, animal test-free, like all Joico products.
Q. Does In a Flash contain alcohol? Won't it dry out my hair?
A. The alcohol simply acts as a carrier for the conditioning agents in the formula. It becomes inactive when it comes in contact with water, so there’s no need to worry about drying out the hair.
Q. What is the pH of this treatment?
A. There is no pH due to the low water content of the formula.
Q. Should In a Flash be applied on the scalp?
A. It’s best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance.
Q. Should I skip using conditioner on the day I use In a Flash?
A. Yes, you can skip conditioner the day you use this treatment.
Q. Can I use this treatment after a haircolor service?
A. Yes, In a Flash is safe for colored hair.
Q. When will I see and feel results?
A. After one use.
PROTECTIVE SHIELD
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Features & Benefits
Instant, daily protection from damaging heat, UV and environmental exposure
Makes hair 4X more resistant to breakage during heat styling*
Protects against color fade
Leaves hair soft, shiny and looking-healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Against combing breakage on clean, damaged hair.
Why It Works
WATER/AQUA/EAU, DIMETHICONE, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CINNAMIDOPROPYLTRIMONIUM CHLORIDE, C12-15 ALKYL BENZOATE, MYRISTYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, TOCOPHEROL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, SILICONE QUATERNIUM-16, A M I N O P R O P Y L D I M E T H I C O N E , D I S O D I U M E D TA ,
TRIMETHYLSILOXYAMODIMETHICONE, DIPROPYLENE GLYCOL, UNDECETH-11, STEARTRIMONIUM CHLORIDE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-4 LAURATE, BUTYLOCTANOL, C11-15 PARETH-7, CITRIC ACID,
UNDECETH-5, C12-16 PARETH-9, GLYCERIN, TRIDECETH-12, PEG-6 METHYL ETHER DIMETHICONE, AMINOMETHYL PROPANOL, ISOPROPYL ALCOHOL, PHENOXYETHANOL,
IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, LIMONENE, FRAGRANCE/PARFUM
Let's Try It
Apply small amount to damp hair prior to blow-drying and style as usual.
SLEEPOVER
OVERNIGHT NOURISHING TREATMENT
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Features & Benefits
Nourishes hair and strengthens bonds while you sleep*
Preserves over 85% of hair color**
Reduces the appearance of split ends
Instantly softens & smooths hair
Boosts Shine
Protects against pollution**
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
**Laboratory tested using pollution particles
Why It Works
CYCLOPENTASILOXANE, DIMETHICONOL, DIMETHICONE, PHENYL TRIMETHICONE, COCOS NUCIFERA (COCONUT) OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, CALOPHYLLUM INOPHYLLUM SEED OIL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, ARGININE HCL, GARDENIA TAITENSIS FLOWER EXTRACT, PHENOXYETHANOL, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM.
DEFY DAMAGE INVINCIBLE
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Features & Benefits
24-hour frizz protection
Instant softness & shine
Bond protection
Thermal protection up to 450F°
Guards against pollution*
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Laboratory tested using pollution particles
Why It Works
Hydrofluorocarbon 152a, Alcohol Denat., Water/Aqua/Eau, Sorbitol, Disiloxane, Helianthus Annuus (Sunflower) Seed Oil, Arginine HCl, Arginine, Phosphatidylcholine, Vanillin, Hydrolyzed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Avena Sativa (Oat) Peptide, Moringa Oleifera Seed Oil, PEG/PPG-17/18 Dimethicone, Dimethicone, VP/VA Copolymer, Diisopropyl Adipate, Dipropylene Glycol, Tocopherol, C12-15 Alkyl Benzoate, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Benzoic Acid, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum.
DEFY DAMAGE PRO SERIES
Defy Damage ProSeries 1
Bond-Protecting Color Optimizer Spray
Step 1: An ultra-dry bond protector that instantly helps shield hair from chemical service damage, improves color deposit, and provides greater, more even lift when lightening. Professional use only.
- Just spray and go—no messy, complicated mixing or measuring!
- Higher concentration of SmartRelease Technology
Defy Damage ProSeries 2
Bond-Strengthening Color Treatment
Step 2: An intensive treatment to help strengthen bonds and hydrate–for damage-resistant, healthy-looking hair in just one use. Professional use only.
- Regenerates bonds & strengthens hair
- Protects hair from mechanical, thermal, and environmental damage
- Higher concentration of SmartRelease Technology
