DREAM BIG! MEET THE JOIFULL COLLECTION
With Joico Global Brand Storyteller, Olivia Smalley
Even Joico Global Brand Storyteller, Olivia Smalley — whose long, gorgeous, blonde mane is somewhat of a trademark – has days when her fine-ish hair falls flat. And that’s when she reaches for the JoiFULL Collection – a transformative trio of products that deliver instant body and volume. Watch the transformation as she shows you how to use the Shampoo, Conditioner, and Styler on her own hair; and learn what these amplifying products can do for you.
The JoiFULL Collection makes big, bouncy volume an immediate wish-come-true for anyone dealing with the daily challenge of fine, thin-textured hair. With powerful body-building ingredients, this transformative trio delivers touchable, luxuriously-voluminous locks, mega shine, and long-lasting humidity protection.
Here’s how the ingredients work together to create a flat-to-full transformation.
Rice Protein is rich in amino acids, helping to strengthen and thicken hair, while providing a fuller feel and visible lift to fine, limp hair.
Bamboo Extract is fibrous and rich in silica -- a key nutrient for healthy hair -- helping to build volume, while promoting thicker, stronger strands.
Lotus Flower, a prized exotic bloom, improves elasticity and helps increase both volume and strength.
Step 1: The Big Boost with JoiFULL Volumizing Shampoo
When her fine hair is dreaming of bigger and better things, Olivia washes her cares away with this body-building cleanser that creates larger-than-life fullness with every use. Offering a 24-hour volume boost with the kind of plushness you can see and feel, our lather-rich cleanser goes to work on contact, rinsing away the oil, dirt, and debris known to weigh down fine-textured strands (and cause those flat-hair days!). This super-clean foundation is the first, healthy prep step in your quest for a luxuriously voluminous ‘do. Amplifying hair for a significant boost of body and fullness that lasts a full day, Volumizing Shampoo also manages to bypass the typical crunchy, stiff residue other volumizing products are known to leave behind.
Step 2: Lightweight Hydration with JoiFULL Volumizing Conditioner
Any fine-haired friend who’s used an overly thick, heavy conditioner knows the frustration of flat hair. Which is why Olivia believes JoiFull is a game-changer: Creating full, airy, luxurious volume, our lightweight conditioning formula boasts slip-and-slide detanglers that amp up fine strands for an instantly voluminous look and feel. Instead of those traditional, weigh-you-down oils that can flatten fine, delicate hair, you’ll be treated to unique ingredients that deliver a visible “wow” lift, humidity protection, mega shine, and stronger strands every time you use it.
Step 3: Slip-and-Slide Power with JoiFULL Volumizing Styler
Rather than struggle with the sticky, tacky feel of traditional volumizing styling products, Olivia pivots to a hair hero that delivers manageable body, bounce, and big fullness on contact. Our unique hybrid styler delivers the glide power and slip of a silky créme, along with the molding/shaping power typically found in gel products. Working in tandem, these two features transform fine hair, creating full, airy volume for 24 hours, while protecting your strands against the ravages of humidity and frizz. Bolstered by hair-thickening ingredients, this luxurious hair amplifier creates luxurious volume, body, and fullness without any trace of a stiff or crunchy residue.
