Ash Ash Series
Show brass who’s boss with LumiShine’s NEW Ash Ash Series—a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPlex™ Technology infused into each and every shade, you’ll pull off those on-trend “mushroom” hues and leave hair healthy-looking—all in one cool move.
Why You'll Love It...
Permanent Crème Color
Delivers up to 2X the shine*
Reduced breakage** and 100% replenished and restrengthened hair***
Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****
Delivers color longevity and vibrancy
Lower-ammonia formula***** delivers healthylooking results
Demi-Permanent Liquid Color
Delivers up to 2X the shine*
100% replenished and restrengthened hair***
Ammonia-free, pH-balanced formula
Ideal viscosity for drip-free bottle application
Versatile formula—corrects, glazes, glosses
The Ash Ash Series falls directly across from red/red-orange shades on the Color Wheel, making them ideal to neutralize unwanted warmth when lifting, or for use on faded, brassy shades.
*vs. untreated damaged hair
**Combing breakage on damaged hair; with K-PAK® Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo
***vs. haircolor without ArgiPlex
****When followed with K-PAK Color Therapy Shampoo and Conditioner
***** vs. Vero K-PAK Color
Now Let's Use It...
Ash Ash Permanent Crème
4AA
5AA
6AA
7AA
Keep brassiness at bay—plus experience healthy-looking and shiny results—with our NEW ultra-cool LumiShine Ash Ash Series.
You want to neutralize warm tones
You want to create cool, ash-based color creations
You want to help protect hair and reduce breakage**
Timing & Mixing Instructions
MIXING
LumiShine Permanent Crème Color is mixed 1:1 (equal parts color and appropriate Volume LumiShine Developer).
HOW TO CREATE COOL-TONED GRAY COVERAGE
The Ash Ash Series is not intended to cover gray. The shades should be mixed with Natural when used on hair that is over 25% gray. Mix the Ash Ash shade with a Natural shade at the same level as your target Ash Ash shade.
TIMING
10 Volume (3%) + LumiShine Permanent Crème Color 35 to 45 minutes – do not use heat.
20 Volume (6%) + LumiShine Permanent Crème Color 35 to 45 minutes – do not use heat.
30 Volume (9%) + LumiShine Permanent Crème Color 35 to 45 minutes – do not use heat.
40 Volume (12%) + LumiShine Permanent Crème Color 35 to 45 minutes- do not use heat
Ash Ash Demi-Permanent Liquid
5AA
6AA
8AA
Keep brassiness at bay with these benefits:
Neutralize warm tones
Cool ash-based color creations
A gentle formula
Refresh, gloss, or tone
Timing & Mixing Instructions
MIXING
Mix 1:1 (equal parts color and Volume 5 LumiShine Developer). Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well. Process up to 35 minutes depending on desired outcome; at room temperature or with heat.
TIMING
Developer: 5 Volume (1.5%) + LumiShine Demi-Permanent Crème & Liquid Color
Levels of Lift: No lift. Deposit only.
Processing Time: 5 to 35 minutes depending on desired result. Process at room temperature or with heat.
Prism Lights Step-by-Step
Formula and Step-By-Step using LumiShine Ash Ash Series
Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Series, a collection of seven perfectly balanced shades featuring a green undertone, designed specifically to counteract the warmth of uninvited orangey/red tones. Watch Joico Brand Ambassador, Larisa Love, bring the collection to life with her new Ash-Ash “Prism Lights” technique – a subtle shade upgrade that oozes cool sophistication.
Prism Lights Video Tutorial
