10-Min Processing For Busy Moms!

GRAY COVERAGE (AT MOM-SPEED!)

With Joico Brand Educator, Tiffany Pachl

“My client is a busy mom of two, who holds down two jobs, and has little downtime,” says Joico Brand Educator, Tiffany Pachl of her recent gray-coverage client. So just how did Tiffany fully cover her beautiful brunette, coarse, resistant hair in just ten minutes? We’re about to show you! (Hint: Lumi10’s new NV shade was there.)

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FIRST UP, LET’S TALK ABOUT THE CLIENT
“My client is 100% gray, and she’s also Hawaiian — with incredibly thick, coarse, resistant gray hair. So to be able to achieve total gray coverage on her type of hair in ten minutes is incredible,” says Tiffany, who also wanted to demonstrate that you can come in for a base touch-up and leave with refreshed, shiny hair and glossy ends…without having to get a huge color transformation every time you come into the salon. “I see this client every four weeks, so it wouldn’t be cost effective or healthy for her hair to do a full color that often.”


HOW TIFFANY MAPPED OUT THE LOOK

“I like to add a fun panel of blonde around her face so she can keep up with the trends; but since she is in so often, we don’t want to lighten that hair all the time.” Instead, Tiffany kept the hair healthy by doing a base touch-up with Lumi10’s new NV shade, along with a tone/gloss on her blonde panels. “This keeps her hair from going brassy/yellow,” she explains.

And now for the magic: Lumi10 …
“Sometimes, waiting 45 minutes for your color to process can seem like forever. Lumi10 gives your client the same amazing benefits of LumiShine color, but quicker! It’s truly an amazing product,” says Tiffany. If you haven’t met our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! It’s the first professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…

Let you fit in lots more clients

Nail 100% gray coverage

Rev up revenue

Double the shine of your gorgeous creations

Add express services – especially for those last-minute clients! -- with ease

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FORMULASPre-Treatment: Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray

Formula 1 (base): LUMI10 Permanent Crème Color 5NV with LUMI10 Accelerator

Formula 2 (gloss): LumiShine Demi-Permanent Clear + 5 Volume LumiShine Developer

Post-Treatment: Defy Damage ProSeries 2 Bond-Strengthening Color Treatment