- salon pro
We can think of a few reasons you might want to try our Smooth Cure Shampoo, but here are two of the best: This gentle cleanser is actually the smartest way to preserve and extend a (pricey) straightening treatment long after you leave the salon. And if you haven’t gone the pro route, but want sleeker, smoother tresses without the expense or exposure to harsh chemicals, this shampoo gets you there – and keeps you there for up to 72 hours.
Perfect choice for: Curly or “erratic” hair – whether coarse or fine–that’s in need of some serious taming.
Here’s how: Apply to your textured hair; lather, rinse (repeat if you’re craving a second go-round). For ultimate smoothness follow with Smooth Cure Conditioner.
The inside secret: Our formaldehyde-free KeraShield Complex – the cornerstone of our smoothing shampoo–contains Keratin, Brazil Nut Oil, and Tucuma Butter, designed to strengthen and straighten, reduce frizz by 79%, and provide 3 days of protection against humidity.
* Loxa Beauty is authorized by Joico.
Submit your review
We have been using this shampoo and conditioner for about two and a half years. It is great for controlling the tangles and leaving your hair silky soft. But it is impossible to find it anywhere now. I have checked everywhere that carries the JOICO products in Toronto, Pickering and Ajax, Ontario Canada. The worse thing is when you find a product that you love and then can't find it anymore.
These Sulfate-Free products are excellent!!! They are not supposed to lather up because there are no Sulfates in the product and therefore less irritations. Joico, please keep these excellent products. Please bring back Color Endure Sulfate-free.
I have been using this product for over three years and love it. I too experienced a bad color job and lost all of my waste length hair. I started using this sulfate free shampoo and my hair has grown back and hangs at my bra band. The down side is, now I can't seem to find it in the Memphis, TN area :(.
I love this shampoo, after a bad professional dye job ruined parts of my hair, I went to a different stylist and she recommended it. I have seen a huge improvement in my hair!!
I find I have to use twice as much shampoo than others, to get any suds. I wonder if this is not supposed to?? It's costing me too much to use it with double the product use. I have loved all other Joico shampoos & conditioners, so feel a refund would be appreciated.