- salon pro
We can think of a few reasons you might want to try our Smooth Cure Shampoo, but here are two of the best: This gentle cleanser is actually the smartest way to preserve and extend a (pricey) straightening treatment long after you leave the salon. And if you haven’t gone the pro route, but want sleeker, smoother tresses without the expense or exposure to harsh chemicals, this shampoo gets you there – and keeps you there for up to 72 hours.
Perfect choice for: Curly or “erratic” hair – whether coarse or fine–that’s in need of some serious taming.
Here’s how: Apply to your textured hair; lather, rinse (repeat if you’re craving a second go-round). For ultimate smoothness follow with Smooth Cure Conditioner.
The inside secret: Our formaldehyde-free KeraShield Complex – the cornerstone of our smoothing shampoo–contains Keratin, Brazil Nut Oil, and Tucuma Butter, designed to strengthen and straighten, reduce frizz by 79%, and provide 3 days of protection against humidity.
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My hair felt dry after use, and i had to apply very much shampoo, or else it would just "dissapear" in the hair while applying. I associate the smell with regular soap, which makes it seem very cheap. I give this shampoo two stars because my hair was less frizzy and tangles after use.
My stylist couldn’t find this anymore so I started to search. The humidity in the southern USA makes frizzy hair the norm. I’ve loved this product and hope you bring it back. It tamed my course curly frizz!
Absolutely love this product. My salon recommended in and its been soo good on my hair. I cant believe its been discontinued, im soo disappointed. Please bring it back.
We have been using this shampoo and conditioner for about two and a half years. It is great for controlling the tangles and leaving your hair silky soft. But it is impossible to find it anywhere now. I have checked everywhere that carries the JOICO products in Toronto, Pickering and Ajax, Ontario Canada. The worse thing is when you find a product that you love and then can't find it anymore.
These Sulfate-Free products are excellent!!! They are not supposed to lather up because there are no Sulfates in the product and therefore less irritations. Joico, please keep these excellent products. Please bring back Color Endure Sulfate-free.