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We can think of a few reasons you might want to try our Smooth Cure Shampoo, but here are two of the best: This gentle cleanser is actually the smartest way to preserve and extend a (pricey) straightening treatment long after you leave the salon. And if you haven’t gone the pro route, but want sleeker, smoother tresses without the expense or exposure to harsh chemicals, this shampoo gets you there – and keeps you there for up to 72 hours.
Perfect choice for: Curly or “erratic” hair – whether coarse or fine–that’s in need of some serious taming.
Here’s how: Apply to your textured hair; lather, rinse (repeat if you’re craving a second go-round). For ultimate smoothness follow with Smooth Cure Conditioner.
The inside secret: Our formaldehyde-free KeraShield Complex – the cornerstone of our smoothing shampoo–contains Keratin, Brazil Nut Oil, and Tucuma Butter, designed to strengthen and straighten, reduce frizz by 79%, and provide 3 days of protection against humidity.Buy Now
* Loxa Beauty is authorized by Joico.
Found it impossible to get my hair clean with the shampoo - it either doesn't coat all my hair properly or isn't washing out properly, no matter how long I try for! Then the matching conditioner leaves my hair really dry - really disappointed.
I have tried tons of shampoos to help me control my curls and keep the frizz away in the past 6 years, top brands and NOTHING works like this shampoo, if you have a keratin treatment or need something to tame your curls before blow drying your hair or using the flat iron, you NEED to get this shampoo! it also takes care of your color, adds incredible shine and softness, I have oily hair and this stuff does not add oil or weight, I´m in love...
Ladies (and gentleman if any) with oily hair keep in mind that you have to use a chelating shampoo to strip the oil build up before using your regular shampoo and conditioner. It makes a big difference in your results. I absolutely love the Joico line!
Love the product and it works fantastic but itakes my scalp itch like crazy
Sceptical at first when recommended by hairdresser as my hair is fine, however, love it's results! My hair is softer,smoother & the 'coating' makes my fine hair feel denser. Definite convert.