Joico Hair Care

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

innerjoi collection against rocks

Experience the inner joi of clean, animal test-free haircare that does a world of good.

defy damage collection

A game-changing home care system that universally protects color and hair health to help you defy fading and damage.

Youthlock care collection

Beautiful hair is ageless.

Moisture recovery Product bottles

For thick/coarse, dry hair.

Joico HydraSplash bottles

Designed to provide 24-hour hydration.

K-PAK Color Therapy Collection

Helps lock in stunningly beautiful color vibrancy.

kpak collection of products with shampoo, conditioner, hydrator, masque

Meet our damaged-hair hero.

blonde life collection

Bump up the brilliance and strength of hair.

color balance hair products

Staying true to your hue has never been easier.

JoiFull Family product bottles

Big, bouncy, and brimming with body.

colorful collection

It’s a brilliant and beautiful trio that keeps you true to hue.

Joico Color Infuse Red Shampoo and Conditioner bottles

Rev up your red and keep it that way.

joico styling products

Shake, spray, mold, and transform hair into gorgeous, healthy-looking styles, with game-changing technology that actually helps improve and maintain the condition of your hair.