Do You Have Curl Confidence?

THE CARE AND KEEPING OF CURLS

Featuring Joico Global Brand Artistic Director, Richard Mannah

richard mannah with client

“Soft and controlled curls are always the goal,” says Joico Global Brand Artistic Director, Richard Mannah. And today, he’s showing you how to get there with a quick-and-easy routine that unleashes shine, hydration, and movement…minus frizz! It’s a two-pronged approach that starts with an exciting, new Joico product called Curl Confidence Defining Crème. “I LOVE Curl Confidence, as it really helps to control and promote the curl without making it feel crunchy,” says Richard, who says it’s perfect for anyone with curly or wavy hair…someone who wants that one magic product to control frizz and create a truly touchable ‘do.

Let’s get to know Curl Confidence…

This game-changing styling product celebrates your natural texture with a soft touch and stunning definition – and it’s refreshingly different than curl products you’ve likely played with in the past.

Here’s what you’ll experience:

Enhanced natural curl/texture

Reduced frizz

Hydration

Shine

No sticky, crunchy, or stiff after-feel

And no unwanted ingredients, because it’s both Gluten-Free and Paraben-Free

How do I use it?

“It’s very important you apply Curl Confidence Defining Crème to damp hair. How much you apply depends on your hair’s density and length,” explains Richard, who follows up with Heat Hero and a diffuser. Heat Hero Glossing Thermal Protector is stocked with nourishing Moringa Seed Oil, and delivers a shield that not only puts a barrier between each strand and any heat-styling tool or blow-dryer, but also infuses and fortifies hair with a healthy, glossy sheen that locks out dulling pollutants. “After applying it to your curly hair, it’s essential to fully dry the hair by using a diffuser, and then wait until hair is completely dry before touching with your hands,” advises Richard. “I love the way Heat Hero protects the hair from thermal damage and seals the curl. It can even be used to add a little shine and finish at the end.”

Want to see Curl Confidence and Heat Hero in action?

Watch Joico Global Brand Artistic Director, Richard Mannah, show you how he quickly transforms a head of gorgeous natural curls….

 

View this post on Instagram

 

A post shared by Joico (@joico)