Watch the video that’s blowing up on TikTok…
Almost 900K viewers watched beauty influencer, Cici Michele (@_cicimichele), cut her time-consuming healthy-hair routine down to mere seconds with In A Flash – the 7-Second Bond Builder that’s going viral on TikTok. Celebrated for its super speedy results (20X less breakage*!), this treatment is unbelievably easy to slip into the usual once-a-week hair masque slot.
@_cicimichele Cutting my wash day in half with @Joico In a Flash 7 min Bond Builder! I love that I can get stronger, healthier hair in less steps and less time ✨ Shop now at joico.com *Against combing breakage on damaged hair vs. untreated hair #healthyhair #stronghair #damagerepair #joicopartner #joico #joicodefydamage #joicoInAFlash ♬ original sound – Cici Michele
Here’s everything you need to know about In A Flash…
It’s a rinse-out, on-the-spot treatment designed to protect hair from the damage of chemical treatments, thermal styling, and more, while protecting each strand against future damage.
It works in literal seconds in place of your conditioning step, leaving hair smooth and silky with Advanced Bond-Building Technology and Liquid Keratin.
In A Flash boasts a unique liquid-to-crème formula, so you can see it transform as you work it in and transform your hair.
It bypasses time-consuming deep treatments.
Hair becomes up to 20X more resistant to breakage*.
It creates bonds and strengthens* the hair structure, leaving hair silky-smooth without weighing it down.
The formula is silicone-free and PETA-approved, global animal test-free.
* Against combing breakage on damaged hair vs. untreated
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