Warning: You may need a drink of water after you read this…
Did you know the hashtag #dryhair has over 7.2 billion TikTok views? In fact, it’s one of the most popular searches on social media. And it’s exactly why we decided it was time to create an instant solution for dry hair. Something you could literally apply, then walk out the door and see immediate results.
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Welcome to the Dry Hair Revival -- and the launch of Joico’s brand-new hydration hero, Moisture Recovery 24-Hour Recharge!
This transformative leave-in treatment joins the MOISTURE RECOVERY COLLECTION to replenish dry, coarse hair with intense, all-day moisture, easy detangling, and instantly silky-smooth, no-frizz results.
“The results truly speak volumes,” says Joico Global Technical Director, Jeannetta Walker-Rodgers. “Recharge is the perfect complement to the Moisture Recovery Collection because it takes the hydration and runs with it – continuing to work for a full 24 hours after application. Thanks to ingredients like Olive Ester, moisture is essentially replaced between each shampoo and treatment, so hair is never left parched and thirsty.”
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Here's What 24-Hour Recharge Delivers…
• All-day moisture boost
• On-the-spot/out-the-door results
• Hair becomes 46% softer** and 88% smoother***
• Reduced breakage*
• Protection from frizz
• Instantly detangling
• Provides a buffer against heat styling up to 450°
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
**vs. untreated hair
***vs. untreated damaged hair
The Fast Fix: Quick-and-Easy Ways to Use 24-Hour Recharge
Recharge is the perfect last step to Joico’s popular Moisture Recovery Collection — Shampoo, Conditioner, and Treatment Balm — which features transformative, marine-based ingredients that deliver nourishing hydration, manageability, softness, protection, and a healthy shine for a full 24 hours.
Try it when styling your damp hair: After shampooing and conditioning with the Moisture Recovery collection, apply Recharge (avoiding the root area), then blow-dry and style as usual.
Use it solo for a speedy moisturizing surge: Run a dollop through dry strands, focusing especially on any crispy ends, and you’re done!
Carry it with you: Drop Recharge into your gym or beach bag for an instant, on-the-go treatment whenever hair feels parched and thirsty.
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