Joico Salon Toolkit

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“✨VOTE NOW!✨ We’re thrilled to share that Joico HydraSplash Hydrating Conditioner has been nominated for a 2025 Cosmopolitan Readers’ Choice Beauty Award for Best Hydrating Conditioner!

Voting is officially open—let’s rally behind our hydration hero and bring this WIN home! 🥳

Comment “AWARD” to get the voting link sent to your DMs (or tap the 🔗 in bio), and make sure to cast your vote before Saturday, May 31st! Let’s do this! 🤩🫶 #Joico #JoicoHydraSplash #CosmoBeautyAwards #HealthyHair”

“Get ready for all the oohs, ahhs, and “Can I touch your hair?” moments.

How? You guessed it, Joico K-PAK Color Therapy Luster Lock Treatment Instant Shine & Repair Treatment! 🤩 #JoicoKPAK

Just one magical treatment brings your color to life, adds a glossy, mirror-like shine, and leaves your hair looking healthier and feeling 9X stronger*. No wonder it’s the little secret behind dream-worthy locks.

✨Here’s Why You’ll Love It:

♡ Boosts color vibrancy
♡ 9X stronger hair*
♡ 89% less breakage*
♡ Instantly healthier-looking hair
♡ Certified PETA Global Animal Test–Free

✨Let’s Look Inside:

♡ AFRICAN MANKETTI OIL – A rich source of Vitamin E, nature’s well known environmental protection against fading.

♡ KERATIN – A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.

♡ ARGAN OIL- A powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.

♡ SMARTRELEASE TECHNOLOGY – Our one-of-a-kind liposome delivery system packs a punch continuously releasing Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.

*Against combing breakage on damaged hair vs. a non-conditioning shampoo”

“Get to the root of healthy hair with our ✨NEW✨ Joico Scalp Wellness—a holistic, skincare-inspired approach to scalp and hair health. #JoicoScalpVitality

How does it work? 💡 Powered by our exclusive Biome Balance Blend, our cutting-edge barrier care system gently cleanses, nourishes, and balances the scalp, helping to preserve its natural protective barrier, which is crucial for supporting healthy hair.

Featuring #Joico

✨Scalp Vitality Refreshing Shampoo

✨Scalp Vitality Exfoliating Foaming Scrub

✨ Scalp Vitality Replenishing Essence

Why you’ll love it: 💚

♡ Maintains the scalp’s barrier strength to support healthy & balanced scalp.

♡ Leaves scalp feeling replenished, clean & soothed

♡ Maintains an optimal scalp environment to promote healthy hair

♡ Leaves hair feeling thick & full

♡ Gentle on scalp

If your scalp is experiencing itchiness, flaking, redness, dryness, or feels greasy, oily, or tender, our NEW Scalp Wellness Collection helps to…

✔️ Gently remove flakes
✔️ Rebalance dry scalp
✔️ Leaves scalp fresh & clean
✔️ hydrates & nourishes

#Joico #scalpcare #healthyscalp #scalp #scalphealth #scalptreatment #healthyhair #hairroutine #hairtransformation”

“Get to the root of healthy hair with our ✨NEW✨ Joico Scalp Wellness—a holistic, skincare-inspired approach to scalp and hair health. #JoicoScalpVitality

How does it work? 💡 Powered by our exclusive Biome Balance Blend, our cutting-edge barrier care system gently cleanses, nourishes, and balances the scalp, helping to preserve its natural protective barrier, which is crucial for supporting healthy hair.

Featuring #Joico

✨Scalp Vitality Refreshing Shampoo

✨Scalp Vitality Exfoliating Foaming Scrub

✨ Scalp Vitality Replenishing Essence

Why you’ll love it: 💚

♡ Maintains the scalp’s barrier strength to support healthy & balanced scalp.

♡ Leaves scalp feeling replenished, clean & soothed

♡ Maintains an optimal scalp environment to promote healthy hair

♡ Leaves hair feeling thick & full

♡ Gentle on scalp

If your scalp is experiencing itchiness, flaking, redness, dryness, or feels greasy, oily, or tender, our NEW Scalp Wellness Collection helps to…

✔️ Gently remove flakes
✔️ Rebalance dry scalp
✔️ Leaves scalp fresh & clean
✔️ hydrates & nourishes

#Joico #scalpcare #healthyscalp #scalp #scalphealth #scalptreatment #healthyhair #hairroutine #hairtransformation”

“We’ve been redefining healthy hair since forever, and in 2025, we’re celebrating 50 incredible years in the biggest, most joiful way possible—by celebrating YOU! 🎉💖

We’re crafting the future of healthy hair with our JOI(CODE) for the next 50 years because, from where we stand, your hair is just getting started. 🌟

✨ Join the celebration by sharing 💬 your all-time favorite Joico products below.

Let’s make this anniversary unforgettable! #Joico #Joico50Anniversary #HealthyHair”

“Joico has been re-writing the code to healthy hair since forever! ✨

As a hair artist, what’s your JOI(CODE) – aka mantra – to giving your clients the best hair ever? #Joico #Joico50Anniversary”

“Get ready to transform your hair in just one treatment! The KBOND20 Power Masque from our Defy Damage collection is a must-have for strong, healthy-looking hair. One use = major results. It’s time to build your hair bonds, shine bright and defy damage! #joicoKBOND20 #Joico

✨Here’s Why You’ll Love It:

•K-PAK KERATIN TECHNOLOGY: Our legacy of strength and resilience.

•PROTECTIVE LIPID: Acts as a first line of defense against pollution*.

•18 ESSENTIAL AMINO ACIDS: Including Arginine, found naturally in healthy hair.

•MORINGA SEED OIL: An antioxidant rich in Vitamins A and E, plus Silica.

Plus, SmartRelease Technology: Our one-of-a-kind liposome delivery system that continuously releases a trifecta of healthy-hair ingredients to help repair, strengthen, and protect hair.

♡ 5X stronger** hair in one use
♡ Builds & protects bonds***
♡ Rich hydration
♡ Instantly detangles
♡ Normalizes pH
♡ Color safe
♡ Animal test-free
♡ Paraben-free (not for use in EU)
♡ Certified PETA Global Animal Test–Free

*Tested in a lab using pollution particles
**Against combing breakage on damaged hair during heat styling
***Protects hair from mechanical, thermal, and environmental damage”

“Ready to replenish moisture and build resilience in your hair after just one use?

Then grab Joico Defy Damage Protective Conditioner for results you can see and definitely feel!

✨Here’s Why You’ll Love It:

♡ 5X stronger** hair in one use
♡ Builds & protects bonds***
♡ Rich hydration
♡ Instantly detangles
♡ Normalizes pH
♡ Color safe
♡ Animal test-free
♡ Paraben-free (not for use in EU)
♡ Certified PETA Global Animal Test–Free

Let’s defy damage and shine brightly! 💖🤩 #Joico #JoicoDefyDamage #HealthyHair

*Tested in a lab using pollution particles
**Against combing breakage on damaged hair during heat styling
***Protects hair from mechanical, thermal, and environmental damage”

“Meet your NEW favorite duo for strong, healthy hair! @Joico’s KBOND20 Power Masque + In A Flash 7 Second Bond Builder #joico

IN A FLASH helps build bonds – delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*. #joicoInAFlash

Meet KBOND20, power masque from Defy Damage…Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger** hair. #joicoKBOND20

*Against combing breakage on damaged hair vs. untreated
***Against combing breakage on damaged hair during heat styling”

“#joicopartner Joico Brand Storyteller, Olivia Thompson (@omgartistry) shares, “POV: When you LOVE your Joico KBOND20 hair masque so much you want every drop.

Try this Haircare Empties hack it has saved me so much product, it’s like getting a whole extra bottle! 💖

Plus, it’s good for the environment, so you’ll feel even better when you finally toss that empty bottle. 💁🏼‍♀️

Only THREE things you need: your product, scissors and the back of a brush! ✨

What do you do when you want every drop of your favorite product? Let me know below!! 💬

Oh, and don’t forget to share with your hair bestie who needs this salon secret in their life!” – #omgartistry 💕

#oliviathompson #hairstylist #hairsalon #hairtutorials #joico #hairhack #hairhacks #haircolor #haircolorist #hairdresser #saloncentric #cosmoprofbeauty #hairvideo #hairvideos #protip #hairdresserofinstagram #asmr#behindthechair #joicokbond20”

Bid farewell to dull, lackluster locks and embrace vibrant, resilient strands that defy all odds with @Joico Defy Damage Collection! 💪✨ Protect your precious mane from heat, UV rays, and pollution while strengthening those hair bonds for an unbeatable transformation! 🚀💖 Your hair will thank you for the love and care it deserves! #joico #joicodefydamage #joicoKBOND20 #joicoInAFlash

As a hair expert obsessed with the best haircare, I highly recommend Joico’s #DefyDamage Shampoo and Conditioner to all of my clients. This dynamic duo is specifically formulated to strengthen hair bonds that will leave your hair soft, shiny & healthy-looking. Trust me, your hair will thank you for using @Joico’s Defy Damage collection. #joico #defydamage

Protect, shine, and strengthen! ✨ Why do you need Joico Defy Damage Protective Shield in your haircare routine? 🛡️ Instant defense against heat, UV, and the elements 🌞, 4X more resistance to breakage during heat styling 🌡️, guards your vibrant color from fading 🌈, and leaves your locks soft, shiny, and radiantly healthy 💁‍♀️. Say goodbye to damage and hello to lustrous, resilient hair! Add to check out during your next salon visit. 💪 #joico #joicodefydamage

Stop scrolling! We have to share our go-to hair shampoo for damage prevention: @Joico Defy Damage Shampoo! It’s perfect for delivering shine, smoothness, and clean strands while removing dirt, impurties, and build up. Oh, and you’ll love its rich lather and luxurious cleansing experience. #joico #defydamage

Good hair days ahead! 🙌 Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, the ultimate game-changer in hair care. This multi-tasking marvel spritzes onto dry hair to lock in 24-hour frizz protection, thermal defense up to 450F°, and guards against polution*. Plus, get an instant boost of softness and shine! ✨ Your hair, but stronger and more beautiful—ready to take on the world, one flawless strand at a time. #joico #joicodefydamage

*laboratory tested using pollution particles

Our clients 💛 @Joico Defy Damage Protective Shampoo for Bond Strengthening and Color Longevity. #defydamage

Here’s more reasons why you’ll love it:

♡ Leaves hair soft, shiny, and healthy-looking
♡ Decadently rich lather for a luxurious shampooing experience
♡ Gently sloughs away dirt and debris without roughing up the hair cuticle
♡ Free of SLS/SLES Sulfates*
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Savings Tip: When you find your perfect #Joico shampoo upgrade to liter size! 🙌 Retail sizes available too!

Searching for a conditioner that will improve your hair health? Meet @Joico Defy Damage Protective Conditioner for Bond Strengthening and Color Longevity #defydamage

Here’s more reasons why WE love it:

♡ Helps prevent and protects from daily damage
♡ Boosts vital moisture
♡ Instantly detangles
♡ Leaves hair soft, shiny, and healthy Pairs perfectly with Defy Damage Protective Shampoo for Bond Strengthening and Color Longevity. 🙌

We promise, you’ll thank us later! 😉✨ #Joico

We 💛 @Joico Defy Damage Protective Shampoo for Bond Strengthening and Color Longevity. #defydamage

Here’s more reasons why you’ll love it: #joico

♡ Leaves hair soft, shiny, and healthy-looking
♡ Decadently rich lather for a luxurious shampooing experience
♡ Gently sloughs away dirt and debris without roughing up the hair cuticle
♡ Free of SLS/SLES Sulfates*

*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

“Joico’s Defy Damage Protective Conditioner is your ticket to strengthening hair bonds, preserving color, and maintaining moisture—all without the weight. Pamper your hair with the love it craves!💆‍♂️💖 @joico #joico #joicodefydamage

Why you love it:
♡ Helps prevent and protects from daily damage
♡ Boosts vital moisture
♡ Instantly detangles
♡ Leaves hair soft, shiny, and healthy”

“Why settle for ordinary when you can have extraordinary hair? 🌺 Joico’s Defy Damage Protective Masque is your key to bond strengthening, color preservation, and that incredible softness and shine you can feel instantly. Get the locks your hair will love and deserve! @joico #joico #joicodefydamage

Why you’ll love it:
♡ Helps to rebuild broken hair bonds
♡ Deeply replenishes hair without weighing it down
♡ See results after the very first use
♡ Proactively builds hair’s resistance to damage
♡ Leaves hair soft, shiny and healthy-looking”

Have dry, parched hair in need of some serious hydration? 💧 Look no further than Joico’s Moisture Recovery Collection! Experience the magic of this 3-part system – Moisturizing Shampoo, Conditioner, and Treatment Masque – enriched with intensive marine ingredients that deeply quench dry, dehydrated hair for instant softness and manageability. Say goodbye to stripped moisture and hello to replenished locks! ✨ With benefits like reduced breakage by up to 55-80%, restored smoothness & elasticity, and added softness, shine, and movement, your hair will thank you! #joico #joicomoisturerecovery

In love with @Joico Moisture Recovery Shampoo? Upgrade to a liter size and induldge your hair in a lavish dose of moisture. Why we recommend it? This shampoo will quench your hair’s thirst, restore smoothness, and elasticity to each and every strand. How? It’s rich and luxurious formula is specially designed to hydrate dehydrated hair. Say goodbye to running out too soon and hello to long-lasting hydration. #joico #moisturerecovery

Is your hair feeling thirsty and parched? Try @Joico’s Moisture Recovery Shampoo! This gentle shampoo will pour hydration into each and every strand, replenish lost moisture, restore smoothness, and elasticity to your hair. Paired with Moisture Recovery Conditioner is a winning combination. Pre-order via DM or grab at your next appointment. #joico #moisturerecovery

Restore smoothness and thirst to dehydrated hair with @Joico Moisture Recovery Shampoo!

We love this rich, luxurious and gentle shampoo that keeps hair moisturized and soft to the touch. #moisturerecovery

Need a hair care routine? Ask for #Joico suggestions to match your hair type at your next salon visit. 😘

Say goodbye to dry hair! 🌊 Introduce Moisture Recovery Treatment Balm into your hair care routine, and experience the transformative power of intensive marine ingredients. 🌿 This miracle balm does it all:
✅ Replenishes lost moisture for deep hydration 💦
✅ Reduces breakage by up to 80% 💪
✅ Tames frizz for a sleek finish 🌟
✅ Adds that coveted softness, shine, and natural movement 👩‍🦰
Don’t just wish for healthy hair, make it happen! Your dream mane is just a balm away. #joico #joicomoisturerecovery

Say goodbye to dry, unmanageable hair and hello to luscious locks! ✨ With our Moisture Recovery Treatment Balm, we bring the healing power of the sea right to your strands. 🌊 Packed with intensive marine ingredients, this miracle balm replenishes lost moisture, reduces breakage by up to 80%, tames frizz, and gifts you softness and shine like never before. 🙌 The transformation is not just visible, it’s touchable! Add it to your routine and feel the magic happen! 💫 Grab at your next in-salon visit! #joico #joicomoisturerecovery

Transform your tresses from dry to dreamy 🌊✨. Dive into deep hydration with our Moisture Recovery Treatment Balm. Packed with potent marine ingredients, it replenishes, reduces breakage by up to 80%, tames frizz, and gifts you with undeniable softness and shine. Every hair routine deserves this magic touch. 💁‍♀️✨ #joico #joicomoisturerecovery

Don’t let dry, dehydrated hair get you down!💧We recommend Joico’s Moisture Recovery collection for your ticket to ultimate hair rejuvenation. Revel in the transformation as it restores your hair’s smoothness, elasticity, and radiance while bidding farewell to frizz. Your hair will feel the difference instantly! @joico #joico #joicomoisturerecovery

Quench your hair’s thirst with a liter of Joico’s Moisture Recovery Shampoo! 💦🌟 Watch as it drenches every strand in luxurious hydration, restoring smoothness and elasticity to even the thirstiest hair. It’s the ultimate sip of moisture your locks have been craving! @joico #joico #joicomoisturerecovery

When your hair is craving moisture, reach for Joico’s Moisture Recovery Shampoo! 🌟💧 Experience the transformation as it replenishes lost moisture, restores smoothness, and brings back elasticity to your parched locks. It’s time to give your hair the hydration it deserves! @joico #joico #joicomoisturerecovery

Did you know? All it takes is one minute with Joico’s Moisture Recovery Conditioner to breathe life back into your tired, dry hair. 🌊✨ Experience the transformation as it reduces breakage, easily detangles, and deeply nourishes even the driest locks. Embrace hair that’s soft, smooth, and shining with vitality! @joico #joico #joicomoisturerecovery

“Why settle for one when you can experience the best of both worlds—for incredibly hydrated, healthy, and shiny hair? 🤩✨

Whether you’re embracing the power of a double cleanse or simply love switching up your haircare routine, Joico Moisture Recovery Shampoo and Joico Defy Damage Protective Shampoo make the perfect duo. 🫶

Here’s why you’ll love both shampoos:

💙 Joico Moisture Recovery Shampoo steps in to quench thirsty hair by replenishing moisture, pouring intense hydration into every strand to restore softness, smoothness, and elasticity.

🩷 Joico Defy Damage Protective Shampoo gently sweeps away dirt and debris without roughing up the hair cuticle, leaving strands soft, shiny, and healthy-looking.

Haircare that creates healthy-looking hair—because caring for your hair should always feel (and look) this good!

💛#Joico #JoicoDefyDamage #JoicoMoistureRecovery #HealthyHair”

“Elevate your haircare routine with our Joico Defy Damage duo—your path to stronger, smoother, shinier & healthier hair. 💖

Featuring #Joico Defy Damage Protective Shampoo and Defy Damage In A Flash 7-Second Bond Builder, this powerful pair works to rebuild bonds, boost resilience, and deliver visible results in just seconds.

With its innovative liquid-to-crème formula, In A Flash transforms hair in just 7 seconds—leaving it silky, protected, and ready to shine. 🤩✨

Treat your hair to the care it deserves—then step out with confidence. #JoicoDefyDamage #JoicoInAFlash”

“Who’s ready to shine like never before? 🌟 K-PAK Color Therapy Luster Lock Glossing Oil delivers next-level gloss, silky smoothness, and long-lasting color brilliance—because your hair deserves the best!

Infused with African Manketti and Argan oils, this luxurious, weightless formula nourishes fine hair without heaviness and deeply hydrates thicker tresses for instant, luminous transformation.

✨ Doubles color vibrancy*
✨ Locks in over 85% of hair color
✨ 150% more shine*
✨ 2X stronger hair†
✨ Shields against pollutants‡

Say goodbye to dullness and hello to lustrous, touchably soft locks—all while keeping your color brilliantly vibrant and protected. PETA-certified cruelty-free.

💛 #Joico #joicoKPAKColorTherapy #healthyhair #haircare #hairoil

* vs. untreated hair
† Against combing breakage on damaged hair vs. a non-conditioning shampoo
‡ Laboratory tested using pollution particles”

“Searching for the ultimate hair color protection and reconstruction? Look no further than @Joico K-PAK Color Therapy collection!

Lock in your stunning color vibrancy and say goodbye to hair damage with this powerful series. 🌟 Gently cleanses, improves elasticity, boosts shine, and hydration for vibrant, long-lasting hair color! #joico #joicoKPAKColorTherapy”

Do you color your hair? If so, @Joico’s K-PAK Color Therapy Shampoo is a must-have to preserve your beautiful hue for next-level hair color protection. Here’s how it works, it cleanses away dirt and debris while being gentle on the hair. Plus, using this powerful shampoo will keep your hair looking vibrant and healthy. Talk about winning! #joico #kpakcolortherapy

🌈 Dreaming of long-lasting, vibrant hair color AND fortified strength? We’ve got your solution! 🌟 Dive into the dual magic of color protection and K-PAK reconstruction with Luster Lock Multi-Perfector Daily Shine & Protect Spray. Not only does it lock in a jaw-dropping 82% of color vibrancy for up to 8 weeks*, but it also doubles up your hair’s strength**. From shielding against heat to fighting frizz, and giving that sunshine-like shine – it’s your all-in-one hair superhero! 💪✨ Say hello to gorgeous, protected, and untangled locks. 🦋 #joico #joicokpak

*Using K-PAK Color Therapy Shampoo after 18 washes
**Against combing breakage on damaged hair vs. a non-conditioning shampoo

Love is in the h(air)! Need a gentle shampoo for your beautiful color-treated tresses? Treat yourself to @Joico K-PAK Color Therapy Color-Protecting Shampoo for next-level vibrancy, healthy & shiny hair. #joico #kpakcolortherapy

“Get ready for all the oohs, ahhs, and “Can I touch your hair?” moments.

How? You guessed it, Joico K-PAK Color Therapy Luster Lock Treatment Instant Shine & Repair Treatment! 🤩 #JoicoKPAK

Just one magical treatment brings your color to life, adds a glossy, mirror-like shine, and leaves your hair looking healthier and feeling 9X stronger*. No wonder it’s the little secret behind dream-worthy locks.

✨Here’s Why You’ll Love It:

♡ Boosts color vibrancy
♡ 9X stronger hair*
♡ 89% less breakage*
♡ Instantly healthier-looking hair
♡ Certified PETA Global Animal Test–Free

✨Let’s Look Inside:

♡ AFRICAN MANKETTI OIL – A rich source of Vitamin E, nature’s well known environmental protection against fading.

♡ KERATIN – A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.

♡ ARGAN OIL- A powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.

♡ SMARTRELEASE TECHNOLOGY – Our one-of-a-kind liposome delivery system packs a punch continuously releasing Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.

*Against combing breakage on damaged hair vs. a non-conditioning shampoo”

“Tangled? Here’s the award-winning hack! 🏆🤩 Inner Joi Hydrate Detangler!!

The ultimate proof of greatness: Inner Joi Hydrate Detangler didn’t just nab Cosmopolitan’s 2024 Holy Grail Beauty Award but it also won Good Housekeeping magazine’s ultimate “Seal” of approval and rave reviews from beauty editors. #joico #joicoinnerjoi #joicocleanbeauty @goodhousekeeping

Why You’ll Love It:

Inner Joi Detangler is an earth-friendly styler that’s been developed with clean, animal-test-free ingredients that are 100% vegan. Created with upcycled Apple Extract:

It delivers 97% naturally-derived ingredients*

It hydrates hair with one use

It detangles and nourishes hair

Hair looks smooth and less frizzy

*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas

#cleanbeauty #awardwinning #haircare #hairstyle #hairsalon #hairstylist #hairstyles #behindthechair #saloncentric #cosmoprof #ittakesapro #hairdresser #thatsgoodhousekeeping #cosmopolitan”

“Unlock the secret to all-day hydration for your hair and scalp with Joico’s Inner Joi™ Hydrate collection, powered by the goodness of Apple Extract. Say goodbye to dryness and hello to a fresh, replenished scalp! @joico #joico #joicoinnerjoi #joicocleanbeauty

Why you’ll love it:

♡ All-day hydration
♡ Hair & scalp feel replenished and fresh
♡ Hair feels soft and looks shiny
♡ Won’t weigh down hair
♡ 86%+ naturally-derived*
♡ 100% vegan formulas
♡ Animal test free
♡ Silicone-free
♡ Paraben-free
♡ Gluten-free
♡ Free of SLS/SLES sulfates**
♡ Sustainably sourced ingredients†

*According to Global ISO 16128 Standard, 86%+ naturally derived means that plant and mineral-derived materials and water, all of
which undergo limited processing, make up at least 86% of the formulas
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
† We define ‘sustainably sourced’ as ingredients that are plant-derived and/or obtained through upcycling processes.”

“Unlock the secret to all-day hydration for your hair and scalp with Joico’s Inner Joi™ Hydrate collection, powered by the goodness of Apple Extract. Say goodbye to dryness and hello to a fresh, replenished scalp! @joico #joico #joicoinnerjoi #joicocleanbeauty

Why you’ll love it:

♡ All-day hydration
♡ Hair & scalp feel replenished and fresh
♡ Hair feels soft and looks shiny
♡ Won’t weigh down hair
♡ 86%+ naturally-derived*
♡ 100% vegan formulas
♡ Animal test free
♡ Silicone-free
♡ Paraben-free
♡ Gluten-free
♡ Free of SLS/SLES sulfates**
♡ Sustainably sourced ingredients†

*According to Global ISO 16128 Standard, 86%+ naturally derived means that plant and mineral-derived materials and water, all of
which undergo limited processing, make up at least 86% of the formulas
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
† We define ‘sustainably sourced’ as ingredients that are plant-derived and/or obtained through upcycling processes.
“

Ready to quench your hair’s thirst? 💦 We recommend @Joico HydraSplash Hydrating Shampoo, perfect for fine-to-medium hair clients! #hydrasplash

Designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. Fine, dry, brittle hair is replenished and transformed with a lightweight feel. We call this a win, win. 💯

Ask your stylist to try the full #Joico HydraSplash collection at your next visit to see and feel the difference.

Need lightweight hydration for your dehydrated tresses? 💦 We recommend @Joico HydraSplash Hydrating Conditioner, perfect for fine-to-medium hair clients! #hydrasplash

Designed to easily derange, provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. Fine, dry, brittle hair is replenished and transformed with a lightweight feel.

Ask your Stylist to try the full #Joico HydraSplash collection at your next visit to see and feel the difference.

Ready to quench your hair’s thirst? 💦 We recommend @Joico HydraSplash Hydrating Shampoo, perfect for fine-to-medium hair clients! #hydrasplash

Designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. Fine, dry, brittle hair is replenished and transformed with a lightweight feel. We call this a win, win. 💯

Ask your stylist to try the full #Joico HydraSplash collection at your next visit to see and feel the difference.

Dive into deep hydration with Joico HydraSplash Gelee Masque 💧. For those fine-to-medium locks craving a splash of moisture, here’s your answer. Experience replenished shine and health without the heaviness. Dry, brittle hair? Consider it transformed. Feel the lightweight magic after just one use ✨. #joico #joicohydrasplash 💁‍♀️💙

Fine to medium hair deserves hydration without compromise! 💧🌸 Joico’s HydraSplash Hydrating Conditioner offers a unique, lightweight formula that detangles, moisturizes, and leaves your locks feeling soft and weightless. Bid farewell to heavy, lifeless hair and say hello to hair that feels amazing! @joico #joico #joicohydrasplash

Don’t let your fine-to-medium hair go thirsty! 🚰💖 Joico’s HydraSplash Hydrating Shampoo is here to provide that tall drink of water without weighing it down. Experience the luxurious lather that cleanses away residue while leaving your hair clean, soft, and radiantly healthy. Give your locks the hydration they deserve! @joico #joico #joicohydrasplash

Ready to q”✨VOTE NOW!✨ We’re thrilled to share that Joico HydraSplash Hydrating Conditioner has been nominated for a 2025 Cosmopolitan Readers’ Choice Beauty Award for Best Hydrating Conditioner!

Voting is officially open—let’s rally behind our hydration hero and bring this WIN home! 🥳

Comment “AWARD” to get the voting link sent to your DMs (or tap the 🔗 in bio), and make sure to cast your vote before Saturday, May 31st! Let’s do this! 🤩🫶 #Joico #JoicoHydraSplash #CosmoBeautyAwards #HealthyHair

“✨VOTE NOW!✨ We’re thrilled to share that Joico HydraSplash Hydrating Conditioner has been nominated for a 2025 Cosmopolitan Readers’ Choice Beauty Award for Best Hydrating Conditioner!

Voting is officially open—let’s rally behind our hydration hero and bring this WIN home! 🥳

Comment “AWARD” to get the voting link sent to your DMs (or tap the 🔗 in bio), and make sure to cast your vote before Saturday, May 31st! Let’s do this! 🤩🫶 #Joico #JoicoHydraSplash #CosmoBeautyAwards #HealthyHair”

Restore your hair at any age! @Joico’s NEW YouthLock Shampoo gently cleanses tired tresses and brings back the joi of lush, lively, and lustrious hair. It’s our go-to shampoo for youthful bounce, shine, and manageability. Plus, it’s formulated with collagen to help lock in shine, body, and bounce. Hands down a salon client fave! #joico #youthlockhaircare

Looking for a new shampoo? We recommend @Joico’s NEW YouthLock Shampoo to our clients as a gentle way to cleanse tired hair and bring back lush, lively, and lustrous-looking tresses. The results are always gorgeous, shiny hair for any age. Nothing compares to this collagen formulated shampoo that brings bounce and shine to brittle, unmanageable hair. Mention YouthLock at your next appointment, we’ll be happy to have you experience it for yourself during your salon visit. #joico #youthlockhaircare

Unlock the secret to luscious locks: Experience @Joico YouthLock Conditioner! It’s the ultimate solution for mature hair that is dry, brittle, and lacking vitality. This moisturizing conditioner rejuvenates hair, delivering body, bounce, shine, and softness. YouthLock Conditioner reinvents hair with a refreshed and lustrous look delivering amazing results in the salon and at home. Embrace the radiane and vitality of youth with every wash. Need asap? DM us to order or grab during your next salon visit. #joico #youthlockhaircare

Indulge in the luxury of @Joico’s YouthLock Shampoo in a liter size! 💖 This gentle and free of SLS/SLES sulfates* formula revitalizes tired tresses, reduces hair fall**, boosts shine, and brings back the joi of hair that looks, and feels truly vibrant. #joico #joicoyouthlock

*SLS/SLES Sulfates = Sodium Lauryl/ Sodium Laureth Sulfate
**Due to breakage from brushing on damaged hair, when used with YouthLock Conditioner vs. a non-conditioning shampoo

Double-tap if you want to repair your damaged hair! 💛⁣

@Joico K-PAK Reconstructing Shampoo is a beautiful way to rebuild and strengthen stressed strands! ✨⁣ #joicokpak
⁣
Are you ready for instantly healthier-looking hair⁣? At your next visit, request a personalized #Joico hair care regime. 🙌

“Time ⏰ for a treatment that embraces YOUR shade of blonde! Introducing our NEW Blonde Life Color Enhancing Masques – in Rose Champagne, Silver & Violet!

Which treatment hue do you want to try first? 💬 Comment below!

Get ready to keep your blonde tones vibrant by eliminating any unwanted warmth or amplifying those gorgeous rose or peach hues. And, with our innovative color-depositing treatments, you’ll not only maintain your color but also provide deep nourishment to your hair. It’s a double win! 💯 #Joico

Here’s why you’ll love it: #joicoblondelife

♡ Color enhancement lasts up to 3 washes*

♡ Reduces breakage by 60% in a single use**

♡ Hair feels hydrated after first use

♡ Hair feels nourished and conditioned

♡ Helps detangle beautifully

♡ 96% Naturally-derived formulas***

*When using BlondeLife Shampoo
**Against combing breakage on damaged hair, when used with Joico Blonde Life Shampoo vs. untreated damaged hair
***According to the Global ISO 16128 Standard, 96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 96% of the formula”

“✨NEW Joico Blonde Life Blonde Strong Detangler✨

This breakthrough styler gives you the slip needed to effortlessly breeze through even the most ultra-pale, damaged, highlighted strands. Offering multi-tasking
protection, it will gently care for compromised blonde hair – even hair that’s seen long-term bleach services. After each use, you’ll have that easy comb-able slip, with hair that feels soft and deeply hydrated, and has a bump of brightness.

Want to learn more, comment “DETANGLER” but here are a few fun facts about Joico Blonde Life Blonde Strong Detangler:

♡ Detangles and leaves fragile strands feeling hydrated
♡ Helps prevent and mend split ends*
♡ Strengthens hair, making it resistant to breakage**
♡ Keeps blonde hair feeling soft and looking bright
♡ 72 hours of frizz-fighting humidity protection †
♡ Protects from damaging UV and heat up to 450° F/ 232° C ††

*Until next use ** Against combing breakage on damaged hair vs. untreated hair
† vs. untreated hair, 85% relative humidity conditions †† When using thermal styling tools”

“Maintain fresh-from-the-salon cool blonde tones with the NEW Blonde Life Silver Color Enhancing Masque! 🩶 #Joico

Here’s how it works: #joicoblondelife

➊ Shampoo with Blonde Life Violet Shampoo (recommended)

➋ Apply to clean, damp hair & comb through evenly

➌ Leave on for 5 minutes then rinse

Here’s why you’ll love it: #blondelifesilver

♡ Color enhancement lasts up to 3 washes*

♡ Reduces breakage by 60% in a single use**

♡ Hair feels hydrated after first use

♡ Hair feels nourished and conditioned

♡ Helps detangle beautifully

♡ 96% Naturally-derived formulas***

*When using BlondeLife Shampoo
**Against combing breakage on damaged hair, when used with Joico Blonde Life Shampoo vs. untreated damaged hair
***According to the Global ISO 16128 Standard, 96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 96% of the formula”

Brighten your hair this season with @Joico Blonde Life Brightening Shampoo. ✨ You’ll just love the luscious lather that lifts away dirt and oil. Plus, instantly hydrates blonde tresses!

Pro Tip! Per-order when scheduling your next visit. #joico #blondelife

Did you hear about @Joico Blonde Life Violet Shampoo?

It’s a brilliant, brass-neutralizing cleanser that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. 💜 ⁣

Here’s More Reasons Why You’ll Love It: ⁣ ⁣

♡ Help maintain healthy-looking hair with brilliant shine⁣ ⁣

♡ Nourish and protect fragile blonde hair⁣ ⁣

♡ Rich lather gently cleanses hair⁣

The full Blonde Life Violet Collection is now available.

Have blonde hair or highlights? Then this one’s for you! 🌟 Discover the wonders of Joico’s Blonde Life collection, a glistening hair care lineup specially crafted to protect, detoxify, and enhance the brilliance and strength of your bleached or double-processed hair. Say hello to radiant, polished, and detangled locks that stay bright until your back in the salon. @joico #joico #joicoblondelife

Keep your cool and banish brassiness with Joico’s Blonde Life Violet collection! 💜✨ This free of SLS/SLES Sulfates* Blonde Life Violet Collection is the ultimate solution for instantly brightening cool blonde hair while maintaining its health and shine. Experience the rich lather and incredible detangling benefits. @joico #joico #joicoblondelife

*SLS/SLES Sulfates = Sodium Lauryl/ Sodium Laureth Sulfate

Blondes, are you ready to keep your cool? ❄️✨ Joico’s Blonde Life Violet collection is the answer! This free of SLS/SLES Sulfates* Blonde Life Violet Shampoo is your brass-neutralizing hero, instantly cooling those brassy tones and brightening your cool blonde hair. Maintain the health, shine, and vibrancy your locks are craving! @joico #joico #joicoblondelife

*SLS/SLES Sulfates = Sodium Lauryl/ Sodium Laureth Sulfate

Attention Cool Blondes! 🌟 Joico’s Blonde Life Violet collection is your secret to maintaining that icy, stunning shade you love. This free of SLS/SLES Sulfates* Blonde Life Violet Shampoo instantly banishes unwanted yellow tones, all while nourishing and protecting your delicate blonde locks. Say hello to brilliance and beauty! @joico #joico #joicoblondelife

*SLS/SLES Sulfates = Sodium Lauryl/ Sodium Laureth Sulfate

Hair Hack! Want your new blonde hue to stay fresh and cool in-between your appointment? We love and recommend @Joico’s Color Balance Purple Shampoo to all our blonde clients. It is specially formulated to cool down blonde hair by neutralizing any unwanted yellow and warm tones. Talk about a total game changer! #joico #colorbalancepurple

Keep your freshly blonde hues bright & brilliant in between your appointments with @Joico’s Color Balance Purple Shampoo. It’s our recommended at-home tool for maintaining undesirable yellow tones, and leaving your hair cool, healthy-looking, and protected. Plus, you’ll love the boost of shine & smoothness too! Pro Tip! Per-order when scheduling your next visit. #joico #colorbalancepurple

Have blonde hair? Preserve your hair’s vibrancy while in the most majestic way with @Joico Color Balance Purple Conditioner. #joicopurpleshampoo

How does it work? It counteracts unwanted yellow and warm tones while delivering a burst of moisture.

Pair with Joico’s Color Balance Purple Shampoo for the ultimate color longevity in-between your visits.

Keep your freshly blonde hues bright & brilliant in between your appointments with @Joico Color Balance Purple Shampoo.

It’s our recommended at-home tool for maintaining undesirable yellow tones, and leaving your hair cool, healthy-looking, and protected.

Plus, you’ll love the boost of shine & smoothness too!

Pro Tip! Per-order when scheduling your next visit. #joico #colorbalancepurple

Tag a brunette to show them some love today! 💙

Did you know, ✨Brunettes✨ need color hair care too? @Joico Color Balance Blue Shampoo will help instantly neutralize unwanted orange and brassy tones. We’ll keep you covered in-between your visits! #joico #colorbalanceblue

Ready to zap unwanted yellow tones from invading blonde and gray hair? 🙋‍♀️🙋🙋‍♂️

Don’t lose your cool with @Joico Color Balance Purple Shampoo. Its gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected! #colorbalancepurple

DM us to set aside your must-have #Joico hair care for your next salon visit!

Dreaming of bigger and better hair? 💭 @Joico JoiFull Volumizing Shampoo will give you bouncy hair brimming with body. Its the dream shampoo that’s now a reality for fine, thin hair. #joifullhair
⁣
Here’s Why You’ll Love It: ⁣
⁣
♡ Fuller, thicker, bouncier hair⁣
⁣
♡ Instantly adds shine⁣
⁣
♡ Rich lather gently yet thoroughly cleanses hair⁣
⁣
♡ Adds instant, lightweight body⁣

#Joico

Hair Tip! Want to make your hair color last even longer after your visit? Then @Joico Colorful Anti-Fade Shampoo is for you! 🥰✨

Here’s why we love it!

• Helps keep Color vibrancy up to 8 weeks

• Provides shine, strength & protection from color-fading elements

• UV protection

Pre-order #Joico when scheduling your next appointment or tell your stylist at your next appointment! #joico #joicocolorful

“Meet your new hair superhero: @Joico Heat Hero Glossing Thermal Protector! 💥✨ Say goodbye to heat damage and hello to radiant locks with this powerhouse guardian. Shielding each strand from the thermal assault of styling tools, it ensures your hair stays healthy and glossy. Plus, it locks out dulling pollutants for hair that shines bright like a diamond! 💫✨ #joico #joicoheathero

♡ Thermal protection up to 450°F (232°C)

♡ Heat-activated, split-end mender

♡ Boosts Shine

♡ Protects against pollution*

♡ Paraben-free

*laboratory tested using pollution particles.”

“Celebrate the new year with healthy, gorgeous hair! 🎉

Follow this simple step-by-step guide to create shiny, voluminous tresses with the #Joico Defy Damage Collection and the 50th Anniversary Fan Faves Ultimate Blowout Kit.

Here’s how to make your hair the star of the season:

Step 1: Start with a cleanse! Use Defy Damage Protective Shampoo and rinse thoroughly.

Step 2: Treat your hair to some TLC with Defy Damage KBOND20 Power Masque or In A Flash 7-Second Bond Builder. Let it work its magic, then rinse.

Step 3: On towel-dried hair, apply Dream Blowout for a smooth, bouncy finish. Blow-dry as usual.

Step 4: Protect your hair from heat damage by spritzing Heat Hero Thermal Protector throughout.

Step 5: Lock in your style! Mist Humidity Blocker Plus over your hair, then curl or straighten with your favorite styling tool.

Featuring Joico Brand Storyteller and Blonde Specialist, Olivia Thompson (@omgartistry). #JoicoPartner

Shiny, stunning hair is just a few steps away—cheers to a fabulous year ahead! 🥂 #Joico #Joico50Anniversary

#defydamage #hairstyle #hairtutorial #joicoheathero #joicoKBOND20 #joicoInAFlash #blowout #behindthechair #saloncentric #cosmoprofbeauty #joicohumidityblocker
“

“Introducing Curls Like Us a joi-ful wave of styling that embraces and enhances every unique twist and twirl.

Formulated with Algae Oil and Moringa Seed Oil – empowers you to showcase your curls in all their glory.

Paired with our stylist-tested techniques, this curl-enhancing trio helps to simplify your daily styling routine. 🫶

With Curls Like Us, you don’t just style your curls, you celebrate them. 🎉 Are you ready for your curls to feel hydrated and looking healthy? #JoicoCurlsLikeUs

Featuring #Joico

🔹Smooth & Bounce Curl Hydrating Foam:

Reduces frizz and locks out humidity for 72 hours*

Provides lightweight hold

Enhances curl pattern

🔹 Hydrate & Define Curl Crème Styler

Strengthens** hair and reduces breakage by 88.77%**

Shields from thermal damage up to 450°F/232°C

Provides lightweight, flexible hold – no stiffness, no tackiness, no weigh-down

🔹Define & Seal Curl Defining Gelèe

Reduces frizz and locks out humidity for 72 hours*

Seals in moisture

Buildable medium hold won’t weigh down curls

Improves definition of your curls

Heat protection up to 450°F/ 232°C

*vs. untreated hair at high-humidity conditions
**Against combing breakage on damaged hair vs. a non-conditioning shampoo”

Love how your hair looks when you leave the salon? 🥰

Try our styling go-to, @Joico Dream Blowout Thermal Protection Créme. It’s the perfect way to recreate your favorite blowout. #joico #dreamblowout

Here’s more reasons why you’ll love it:

♡ Provides heat protection up to 450°F (232°C)

♡ Reduces breakage by over 75%*

♡ Controls frizz and static

♡ Up to 50% faster drying time

♡ Long-lasting results with protection against humidity

*Against combing breakage on damaged hair vs. a non-conditioning shampoo

Skip the Hair Wash, Embrace the Style! 🌟
Trade those lengthy washes for a quick spritz of Joico Weekend Hair Dry Shampoo. Keep your hair game strong, any day of the week. Enjoy vibrant hair color for twice as long and get that freshly-washed bounce without the fuss! 💁‍♀️
🔸 No more oily roots
🔸 Feel the freshness all day
🔸 Revel in a continuous burst of encapsulated fragrance
🔸 Keep that color popping 2X longer 🌈
🔸 Velvet-smooth hair
🔸 Boost volume and texture on-the-go

Make every day feel like a #weekendhair day! 💖🌸 #joico #joicoweekendhair

Protect your hair from the hot tools heat with Joico’s Heat Hero Thermal Protector! 🔥✨ This brilliant hair guardian works its magic instantly, defending your strands against blow-dryers, flat irons, and more, while giving your hair a healthy, glossy sheen. Plus, it’s a split-end mender and protects against pollution* —all in one! @joico #joico #joicoheathero

*laboratory tested using pollution particles.

Dreaming of the perfect blowout? 🌬️ Your dreams just came true with Joico’s Dream Blowout Thermal Protection Creme! Not only does it provide heat protection up to 450°F, but it also reduces breakage by over 75%*, controls frizz, and speeds up drying time by up to 50%. Its time for long-lasting, enviable hair that’s clean, nourished, and ready to conquer the day in-between your salon visits! @joico #joico #joicodreamblowout

*Against combing breakage on damaged hair vs. a non-conditioning shampoo

Experience the ultimate body and fullness with Joico’s Body Shake Texturizing Finisher! 💃✨ This innovative hair styling spray delivers plush, airy volume that’s never stiff, ensuring your hair feels natural and touchable all day long. Whether you’re rocking your hair up or letting your locks flow, it’s the perfect companion for fine to medium hair. Enjoy the added benefits of pollution protection* and thermal defense! @joico #joico #joicobodyshake

*laboratory tested using pollution particles.

Ready to power up your hairstyle?⚡Joico’s Power Spray Fast-Dry Finishing Spray is your secret to ultra-firm hold without the flaking or frizz. With protection against humidity, heat styling, pollution*, and UV rays, your style will stay strong and shining for up to 72 hours. It’s a one-and-done application, so you can confidently put your hair style in its place and go! @joico #joico #joicopowerspray

*laboratory tested using pollution particles

Meet Joico’s JoiWhip, your go-to mousse for incredible volume and shine! 🌬️💖 This va-va-voom formula builds crunch-free volume in any hairstyle, infusing your locks with hold and protection without drying them out. Enjoy lasting volume, boosted shine, and the ultimate defense against frizz and flyaways. Say yes to the mousse with a mission! @joico #joico #joicojoiwhip

Why wait for the weekend to have fresh, clean hair? 💨 Joico Weekend Hair Dry Shampoo is your daily go-to for a quick refresh that extends your style while keeping your haircolor vibrant. Enjoy instant oil absorption, velvety softness, and added volume and texture. Plus, our encapsulated fragrance ensures your hair smells fresh all day long. Embrace the convenience! @joico #joico #joicoweekendhair

Get ready to flip your hair game upside-down! 🙃 Joico’s Flip Turn Volumizing Finishing Spray is your ultimate champion for supercharged volume and ultra-firm hold from any angle. With 72-hour staying power, heat styling protection, and defense against humidity and pollution*, you won’t want to be without it. Say hello to the spray that never flakes out on you! @joico #joico #joicoflipturn

*laboratory tested using pollution particles

Keep frizz and humidity at bay with Joico’s Humidity Blocker Plus Protective Finishing Spray! 💨 This light-hold, 24-hour humidity-buster is here to protect your fresh blowout or flat-ironed style. It not only reduces frizz and eliminates static but also boosts shine and offers protection against pollution*. Don’t let the weather mess with your hair game! Have a good hair day every day! @joico #joico #joicohumidityblocker

*laboratory tested using pollution particles.

“Hair Tip: Try a Root Melt + Money Piece from our ✨express service menu✨ the next time your are in a hurry! ⏱

The Root Melt using @joico’s #LUMI10 10 Minute Permanent Crème Color will give you 100% gray coverage while also achieving up to 2X the shine (vs. untreated damaged hair).

Plus,

⚡️ Long-lasting, fade-resistant color

⚡️ Reduced breakage and restrengthened hair**

**Combing breakage on damaged hair with K-PAK® Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo

Mention #Joico LUMI10 when booking your next appointment . “

“Need a color refresher in-between your hair color appointments? 🙋‍♀️🙋🙋‍♂️ Schedule an express Gloss & Tone!

It’s the perfect way to look your personal best before a work event, family gathering or simply “just because.”

Schedule a @Joico hair color service when you schedule your next appointment for rich, vibrant & beautiful hair! #joico”

“Copper Cowgirl hues are always in season! 😉 Are you ready to warm up your tresses with a beautiful vibrant cinnamon hue?

Schedule a @joico hair color service when you book your next appointment! #joico”

“Calling all brunettes! Going blonde (or blonder) doesn’t have to mean giving up healthy-looking hair!

We use @Joico’s Blonde Life collection to give you luminous shine, visibly healthy hair, and brilliant results!

Schedule a @joico Blonde Life hair color service to book your own transformation! 💛 #joico #blondelife”

“Make your Curl hue dreams 💭 come true! Brighten your hair with caramel, vanilla or iridescent highlights.

Simply, schedule your appointment and just say, “Make my hair dreams come true” and we’ll do the rest! 😉

Maintaining healthy hair important to you? That’s why we choose @Joico for brilliant color and styling results! #joico #joicoblondelife”

Did you know we offer express 10-minute Permanent Crème Color? ⏱ It’s true! Our @Joico’s #LUMI10 service will give you:

⚡️ 100% gray coverage

⚡️ 2x the shine in just 10 minutes*

⚡️ Long-lasting, fade-resistant color

⚡️ Reduced breakage and restrengthened hair**

*vs. untreated damaged hair
**Combing breakage on damaged hair with K-PAK® Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo

Mention #Joico LUMI10 when booking your next appointment for quick, yet stunning hair!