Celebrate Joico’s 50th Anniversary with BIG pro prizes and giveaways every single month throughout 2025.

From beauty hauls to scholarships, jet-setting education trips to – yes – an actual CAR, get ready to be spoiled with sweeps.

START YOUR ENGINES…
THE NEXT GRAND PRIZE IS RACING ‘ROUND THE BEND!

WIN A NEW 2025 VOLVO XC40! (OR $25,000)*

Imagine yourself behind the wheel of a sleek, hybrid, performance SUV!* That’s the thrill our Grand Prize winner of the NEW CAR GIVEAWAY will have in our latest Decode The Joi Sweepstakes, running now through August.

(Winner may elect to receive $25,000 instead of the new car.*)

Volvo is neither affiliated with, nor a sponsor or endorser of this promotion. If winner elects to receive the $25,000.00 instead of the car, it will be payable via direct deposit or wire transfer from Sponsor to winner. Terms and conditions apply. Read Official Rules for complete terms and conditions at joico.com/rules

car key fob with gold bow

Is your adrenaline charged? Enter today for a chance to make your dreams come true!

joico sweepstakes car giveaway gold foil covered suv

ENTER HERE to instantly decode the joi, and get full details of this once-in-a-lifetime opportunity!

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NO PURCHASE NECESSARY. Void where prohibited and outside US. Open only to licensed haircare professionals who are legal residents of the 50 U.S. (+ DC) and 18 yrs+ (19 yrs+ in AL/NE, 21 yrs+ in MS) at entry. Runs 6/1/25 (12:00am PT) through 8/31/25 (11:59pm PT). Visit http://joico.com/pro-giveaways/ to complete the entry form. Prize: choice of a 2025 Volvo XC40 base model (ARV: $40,650) OR $25,000 cash prize. Odds of winning depend on number of entries received. For complete rules, prizing, and restrictions, visit https://joico.com/contest-rules. Sponsor: Henkel Corporation acting through its Joico division.

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It’s going to be a BIG year! Are you ready for the next 50?

text: redefining healthy hair, since forever.