Celebrate Joico’s 50th Anniversary with BIG pro prizes and giveaways every single month throughout 2025.

From beauty hauls to scholarships, jet-setting education trips to – yes – an actual CAR, get ready to be spoiled with sweeps.

artists on stage BTC event

JUST AS WE PROMISED…
HERE COME MORE PRIZES!

JOI-JETTING EDUCATION TRIP: BTC SHOW 2025 SWEEPSTAKES

Ever see those sizzling recaps of a Behind The Chair show and dream of being in the middle of the action? That dream is about to come to life for 4 lucky winners of our Joi-Jetting Trip Sweepstakes. We’ll fly you to the big BTC show in Dallas, TX this August; comp your tickets, hotel, and food expenses for 3 full nights…and treat you to an education experience you’ll never forget. Restrictions apply; see Rules for full details at www.joico.com/contest-rules.

Enter today and make your dreams come true!

ENTER HERE to instantly decode the joi, and get full details of this once-in-a-lifetime opportunity!

"*" indicates required fields

Name*
Mailing Address*
Stay Updated! Join our newsletter list:
By checking this box I am signing up for the Joico Newsletter and confirm that I want to receive the latest product news, special offers, and promotions from Joico®. I can opt out at any time.
By clicking the Submit button below, I agree to be bound by this website’s Terms of Use. I also acknowledge and consent to the practices described in Henkel’s Privacy Policy, and CA Privacy Notice.
This field is for validation purposes and should be left unchanged.

NO PURCHASE NECESSARY. Void where prohibited and outside US. Open only to licensed haircare professionals who are legal residents of the 50 U.S. (+ DC) and 18 yrs+ (19 yrs+ in AL/NE, 21 yrs+ in MS) at entry. Runs 4/1/25 (12:00am PT) through 5/31/25 (11:59pm PT). Visit http://joico.com/pro-giveaways/ to complete the entry form. Prize: airfare/hotel/ticket to BTC Show 2025, Aug 23-26, 2025 in Dallas, TX (ARV: $2,500). 4 prizes available. Odds of winning depend on number of entries received. For complete rules, prizing, and restrictions visit https://joico.com/contest-rules. Sponsor: Henkel Corporation acting through its Joico division.

joico 50 logo

It’s going to be a BIG year! Are you ready for the next 50?

text: redefining healthy hair, since forever.