CURLS LIKE US
Introducing a joi-ful wave of styling that embraces and enhances every unique twist and twirl. Curls Like Us – formulated with Algae Oil and Moringa Seed Oil – empowers you to showcase your curls in all their glory. Paired with our stylist-tested techniques, this curl-enhancing trio helps to simplify your daily styling routine. With Curls Like Us, you don’t just style your curls, you celebrate them.
SMOOTH & BOUNCE CURL HYDRATING FOAM
Shop Now At Your Local Distributor
Features & Benefits
Leaves hair feeling hydrated and looking bouncy
Reduces frizz and locks out humidity for 72 hours*
Provides lightweight hold
Enhances curl pattern
Certified PETA Global Animal Test–Free (Learn more about the certification)
* vs. untreated hair at high-humidity conditions
Why It Works
Aqua (Water, Eau), PEG-40 Hydrogenated Castor Oil, Polyquaternium-46, VP/VA Copolymer, Cetrimonium Chloride, PEG-8, Sodium Benzoate, Panthenol, Citric Acid, Parfum (Fragrance), Sodium Gluconate, Moringa Oleifera Seed Oil, Triolein, Phenoxyethanol, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Phenylpropanol, Propanediol, Caprylyl Glycol, Potassium Sorbate, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Sodium Hydroxide, Limonene, Linalool, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Geraniol, Citronellol.
Let's Try It
Shake can well. Pump foam into hands. Scrunch, rake, smooth, or pulse foam throughout soaking wet* curls.
Follow with your favorite Curls Like Us stylers and allow hair to air-dry or style with a diffuser.
Let’s take it further:
For additional moisture, enhanced curl pattern, and resistance against humidity, incorporate this foam into your regular styling routine.
*How wet is “soaking wet”? You should hear a squishing noise as you pulse or scrunch into your hair.
HYDRATE & DEFINE CURL CRÈME STYLER
Shop Now At Your Local Distributor
Features & Benefits
Leaves curls feeling hydrated and looking healthy
Strengthens* hair and reduces breakage by 88.77%*
Shields from thermal damage up to 450°F/232°C
Provides lightweight, flexible hold – no stiffness, no tackiness, no weigh-down
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
Why It Works
Aqua (Water, Eau), Propylene Glycol, Isopropyl Palmitate, Polyquaternium-37, Isopropyl Myristate, Propylene Glycol Dicaprylate/Dicaprate, Polyquaternium-11, Benzoic Acid, Triolein, Parfum (Fragrance), PPG-1 Trideceth-6, Sodium Gluconate, Moringa Oleifera Seed Oil, Citric Acid, Phenoxyethanol, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Sodium Hydroxide, Limonene, Linalool, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Geraniol, Citronellol, Citral, Benzyl Benzoate, Isoeugenol.
Let's Try It
Apply to wet hair.
Allow to air-dry or style with a diffuser.
Let’s take it further:
Rake the cream through soaking wet* hair. If you have thick or denser curl texture, consider applying cream in sections for even distribution. Styling on soaking wet hair will help to reduce frizz and prevent stringy curl clumps. To achieve bouncy and smooth clumps, separate your hair into sections and brush, comb, or rake through. Once the section is smooth and detangled, hold it near the roots and gently shake to encourage the natural curl pattern to form. Gently pulse the formed curl to support curl definition. For added hold, follow with our Define & Seal Curl Defining Gelée.
*How wet is “soaking wet”? You should hear a squishing noise as you pulse or scrunch into your hair.
DEFINE & SEAL CURL DEFINING GELÉE
Shop Now At Your Local Distributor
Features & Benefits
Reduces frizz and locks out humidity for 72 hours*
Seals in moisture
Buildable medium hold won’t weigh down curls
Improves definition of your curls
Heat protection up to 450°F/ 232°C
Certified PETA Global Animal Test–Free (Learn more about the certification)
* vs. untreated hair at high-humidity conditions
Why It Works
Aqua (Water, Eau), VP/VA Copolymer, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Caprylyl Glycol, Aminomethyl Propanol, Parfum (Fragrance), Sodium Gluconate, Propylene Glycol, Triolein, Moringa Oleifera Seed Oil, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Sodium Benzoate, Potassium Sorbate, Tocopherol, Citric Acid, Olus Oil (Vegetable Oil, Huile Végétale), Limonene, Linalool, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Geraniol, Citronellol, Citral.
Let's Try It
Apply to wet hair. Allow to air-dry naturally or style with a diffuser.
Once dry, scrunch curls to break the cast.
Let’s take it further:
Apply product using the praying hands or glazing technique. To remove excess moisture and help create a better cast, before you apply the gelée, you can plop or microplop with a cotton t-shirt or microfiber towel. Air-dry or follow with a diffuser.
*How wet is “soaking wet”? You should hear a squishing noise as you pulse or scrunch into your hair.
PRO TIP:
Hover over curls with a diffuser to help set the cast. For added volume, diffuse upside down or side to side. Once hair is completely dry, apply an oil, such as K-PAK Color Therapy Luster Lock Glossing Oil, to break the cast and add shine.
FAQ
Q: Which haircare regimen should I use before using Curls Like Us?
A: It depends on the needs of your hair. If hydration is needed, HydraSplash or Moisture Recovery are ideal. If damage is the primary concern, you can choose Defy Damage or your favorite Joico collection based on the benefit you desire.
Q: Can I mix Curls Like Us products?
A: Products can be layered one at the time based on desired benefits.
Q: Do these products offer heat protection?
A: Our Hydrate & Define Curl Crème Styler and Define & Seal Curl Defining Gelée both provide thermal protection.
Q: What are the curl patterns that can use this collection?
A: These products are designed to help enhance hydration and definition for all curl types, from wavy to coily.
Q: Can I use these products on dry hair?
A: Yes, you can lightly mist or re-wet the hair and reapply your favorite product.
Q: What other products can I use after using the curl collection if I need a strong hold?
A: Joico’s Power Spray Fast-Dry Finishing Spray, Flip Turn Volumizing Finishing Spray, and JoiWhip Firm Hold Design Foam are ideal when more hold is desired.
Q: What product can I use for humidity protection?
A: Smooth & Bounce Curl Hydrating Foam and Define & Seal Curl Defining Gelée provide up to 72-hour humidity resistance. Joico Humidity Blocker+ Finishing Spray is also a good finisher for added humidity protection.
Q: How do I control frizz without losing volume?
A: Hydration is key to preventing unwanted curl expansion. Using HydraSplash or Moisture Recovery haircare regimens is a good start. Hydrate & Define Curl Crème Styler helps with hydration and definition. Smooth & Bounce Curl Hydrating Foam helps add bounce to curls. The amount of product you use determines how much weight you add to the hair. There are also application and drying techniques that help create more volume.
Q: How do I achieve curl definition without crunchiness?
A: Our Hydrate & Define Curl Crème Styler helps define curls without a stiff or crunchy feel.
Q: When should I use a gel vs a crème?
A: If you want to create a cast for your curls, use our Define & Seal Curl Defining Gelée. If you want definition and softness, Hydrate & Define Curl Crème Styler is ideal.
Q: What is the hold level on the stylers?
A: Smooth & Bounce Curl Hydrating Foam and Hydrate & Define Curl Crème Styler both have lightweight hold. Define & Seal Curl Defining Gelée is a medium hold level.
