Blonde Life

A glistening collection of blonde-focused products designed specifically to protect, detoxify, and bump up the brilliance and strength of hair that you’ve bleached, double-processed, or lifted to new heights. Send clients home with this care regimen and you’ll also be preventing environmental damage and off-tones until their next salon visit.

Brightening Shampoo

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Features & Benefits

Gently cleanses with rich lather

Free of SLS/SLES Sulfates*

Added softness and smoothness

Keeps blondes bright

Certified PETA Global Animal Test–Free (Learn more about the certification)

*Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Why It Works

ARGININEA naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

TAMANU OILA rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

MONOI OILA rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

SMARTRELEASE TECHNOLOGYOur one-of-a-kind liposome delivery system packs a punch continuously releasing Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.

BRIGHTENING SHAMPOO FULL INGREDIENTS LIST

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide MIPA, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine HCl, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, PEG-150 Distearate, Citric Acid, Silicone Quaternium-16, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Amodimethicone, PEG-90M, Ceteareth-7, Ceteareth-25, C12-13 Pareth-23, C12-13 Pareth-3, Undeceth-11, Butyloctanol, C11-15 Pareth-7, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Phosphatidylcholine, Benzyl Alcohol, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Salicylic Acid, Sorbic Acid, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum.

Let's Try It

Apply to wet hair. Work into a rich lather.

Rinse and repeat if necessary.

BRIGHTENING CONDITIONER

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Features & Benefits

Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight

Keeps hair polished and bright

Instantly detangles

Certified PETA Global Animal Test–Free (Learn more about the certification)

Why It Works

ARGININEA naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

TAMANU OILA rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

MONOI OILA rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

BRIGHTENING CONDITIONER FULL INGREDIENTS LIST

Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Isopropyl Palmitate, Stearyl Alcohol, Propylene Glycol, Phenoxyethanol, Ethylhexyl Olivate, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Calophyllum Inophyllum Seed Oil, Gardenia Taitensis Flower Extract, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, Dipropylene Glycol, Cetyl Esters, Arginine HCl, Bis-Ethyl(isostearylimidazoline) Isostearamide, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Tetrasodium Glutamate Diacetate, Propylene Glycol Dicaprylate/Dicaprate, PEG-4 Laurate, PEG-14M, Styrene/Butadiene Copolymer, Squalane, Phosphatidylcholine, Citric Acid, PPG-1 Trideceth-6, Isopropyl Alcohol, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Limonene, Geraniol, Fragrance/Parfum.

Let's Try It

Apply to freshly washed, damp hair.

Allow to absorb for one to two minutes. Rinse.

Brightening Masque

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Features & Benefits

Instantly hydrates bleached, double-processed, or high-lifted blonde hair

Adds softness and shine

Keeps hair polished and bright

Neutralizes chlorine and removes trace minerals to detox hair

Certified PETA Global Animal Test–Free (Learn more about the certification)

Why It Works

African Manketti OilA rich source of Vitamin E, nature’s well known environmental protection against fading.

KERATINA protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.

ARGAN OILA powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.

BRIGHTENING MASQUE FULL INGREDIENTS LIST

Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Dimethicone, Steareth-2, Divinyldimethicone/Dimethicone Copolymer, Dipropylene Glycol, Cocos Nucifera (Coconut) Oil, Phenoxyethanol, Sorbitol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Calophyllum Inophyllum Seed Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Quaternium-91, Diisopropyl Sebacate, Dimethiconol, Silicone Quaternium-18, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PPG-3 Benzyl Ether Myristate, Guar Hydroxypropyltrimonium Chloride, PEG-4 Laurate, Phosphatidylcholine, Trideceth-6, Deceth-7, Lecithin, Tetrasodium Glutamate Diacetate, C12-13 Pareth-23, C12-13 Pareth-3, Cocamidopropyl Betaine, Citric Acid, Isopropyl Alcohol, Iodopropynyl Butylcarbamate, Limonene, Geraniol, Fragrance/Parfum.

Let's Try It

Apply a generous amount to damp, freshly cleansed hair.

Leave on for 3-5 minutes. Rinse.

Use 1-2 times weekly.

Color Enhancing Masques

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Violet

Silver

Rose Champagne

Features & Benefits

Color enhancement lasts up to 3 washes*

Reduces breakage by 60% in a single use**

Hair feels hydrated after first use

Hair feels nourished and conditioned

Helps detangle beautifully

Certified PETA Global Animal Test–Free (Learn more about the certification)

For Violet: Reduces brassiness and yellow tones for a cool blonde tone*

For Silver: Reduces brassiness and yellow for an icy blonde tone*

For Rose Champagne: Complements or enhances rose or peach tone

For Rose Champagne: Deposits rose/ peach tone

*When using Blonde Life Shampoo
**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair

Why It Works

Monoi OilA rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

Tamanu OilA rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

ArginineA naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

Violet, Silver and Rose Gold HueBalances, neutralizes and refreshes your blonde tones with every use

FULL INGREDIENTS LIST

Violet Full Ingredients:
Aqua (Water, Eau), Isoamyl Laurate, BehenylAlcohol, Stearyl Alcohol, Behentrimonium Chloride, Glycerin, Cetyl Alcohol, Olus Oil (VegetableOil, Huile Végétale), Phenoxyethanol, Parfum (Fragrance), Isopropyl Alcohol,Cocos Nucifera(Coconut) Oil, Caesalpinia Spinosa Gum, Sodium Gluconate,Ethylhexylglycerin, Citric Acid,Sodium Citrate, Phosphatidylcholine, Calophyllum Inophyllum Seed Oil, Arginine HCl,Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil,Benzyl Alcohol,Gardenia Taitensis Flower Extract, Sodium Hydroxide, Limonene,Linalool, HC Blue No.16,Basic Red 51, CI 60730 (Ext. Violet 2).

Silver Full Ingredients:
Aqua (Water, Eau), Isoamyl Laurate, BehenylAlcohol, Stearyl Alcohol, Behentrimonium Chloride, Glycerin, CetylAlcohol, Olus Oil (VegetableOil, Huile Végétale), Phenoxyethanol, Parfum (Fragrance), Isopropyl Alcohol, Cocos Nucifera(Coconut) Oil, Caesalpinia Spinosa Gum,Sodium Gluconate,Ethylhexylglycerin, Citric Acid,Sodium Citrate,Phosphatidylcholine, Calophyllum Inophyllum Seed Oil, Arginine HCl,Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil,Benzyl Alcohol,Gardenia Taitensis Flower Extract, Sodium Hydroxide, Limonene,Linalool,HC Blue No.16,CI12719 (Basic Yellow 57), CI 12245(BasicRed 76).

Rose Champagne Full Ingredients:
Aqua (Water, Eau), Isoamyl Laurate, BehenylAlcohol, Stearyl Alcohol, Behentrimonium Chloride, Glycerin,Cetyl Alcohol, Olus Oil (VegetableOil, Huile Végétale), Phenoxyethanol, Parfum (Fragrance), Isopropyl Alcohol, Cocos Nucifera(Coconut) Oil, Caesalpinia Spinosa Gum, Sodium Gluconate,Ethylhexylglycerin, Citric Acid,Sodium Citrate, Phosphatidylcholine, BasicYellow 87, Calophyllum Inophyllum Seed Oil,Arginine HCl, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil,BenzylAlcohol,Gardenia Taitensis Flower Extract, Sodium Hydroxide, Limonene,Linalool, Basic Red51, HC Blue No.16, CI 12719(Basic Yellow 57), CI 12245 (Basic Red 76).

Let's Try It

hair model getting blonde life silver masque applied at sink

Violet & Silver

Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).

Comb through evenly.

Leave on for 5 minutes. Rinse.

Rose Champagne

Apply to clean, damp hair (Blonde Life Shampoo recommended).

Comb through evenly.

Leave on for 5 minutes. Rinse.

BLONDE STRONG DETANGLER

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Features & Benefits

Detangles and leaves fragile strands feeling hydrated

Helps prevent and mend split ends*

Strengthens hair, making it resistant to breakage**

Keeps blonde hair feeling soft and looking bright

72 hours of frizz-fighting humidity protection †

Protects from damaging UV and heat up to 450° F/ 232° C ††

Certified PETA Global Animal Test–Free (Learn more about the certification)

*Until next use
**Against combing breakage on damaged hair vs. untreated hair
† vs. untreated hair, 85% relative humidity conditions
††When using thermal styling tools

Why It Works

POLYCARE® SPLIT THERAPY SPLITCARE POLYMER BLENDNaturally-derived*, protective polymers help to smooth porous hair, reduce breakage and mend split ends**.

TAMANU OILA rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

MONOI OILA rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

VEGAN SMARTRELEASE® TECHNOLOGYOur one-of-a-kind liposome delivery system goes vegan!  The protein element of our SmartRelease liposome is now made from pea and vegetable proteins, which mimic the protein found in hair. This new protein is combined with our continuously releasing Rosehip Oil and Arginine.

* According to Global ISO 16128 Standard, naturally-derived means that plant and mineral derived materials and water, all of which undergo limited processing.
**Until next use

STRONG DETANGLER FULL INGREDIENTS LIST

Aqua (Water, Eau), Glycerin, Dimethicone, Cetearyl Alcohol, Behentrimonium Chloride, Isoamyl Laurate, Cinnamidopropyltrimonium Chloride, Phenoxyethanol, Parfum (Fragrance), Isopropyl Alcohol, Dicetyldimonium Chloride, Cetrimonium Chloride, Lauryl Glucoside, Sodium Gluconate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Caprylyl Glycol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Phosphatidylcholine, Citric Acid, Arginine HCl, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid, Aminomethyl Propanol, Dehydroacetic Acid, Arginine, Limonene, Linalool, Geraniol, Citronellol, Coumarin.

Let's Try It

Apply to clean, damp hair, focusing on tangled areas.

Comb through and style as desired.

FAQ

Q. How is this detangler different from K-PAK Color Therapy Luster Lock Multi-Perfector?

A. This sprayable lotion is designed for those who what to push the blonding limits and be their best blonde. It helps detangle fragile, compromised hair, while helping to mend split ends* and keep blonde hair healthy-looking and bright.

Q. Does this product offer thermal protection?

A. Yes, it provides thermal protection from styling tools up to 450° F/ 232° C.

Q. Can this product be used together with Blonde Life Brightening Conditioner or Brightening Masque?

A. Yes, this product is designed to complement the other products in our Blonde Life collection.

Q. Can I use this product if I’m a natural blonde?

A. This product is designed for extreme blondes who have fragile hair and are concerned about breakage due to lightening services and brushing.

Q. Can I use this product at the shampoo bowl to detangle hair after processing highlights?

A. Yes, you can use this to detangle hair at the bowl before your glossing service.

Q. Do I need to rinse out this product?

A. No, Blonde Strong Detangler is a leave-in product.

Q. Can I use this product on dry hair?

A. You can use on damp or dry hair, but be mindful to avoid the root area. PRO TIP: When using on dry hair, use less product than what you would normally use on damp hair.

Brilliant Glow Brightening Oil

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Features & Benefits

Makes blonde hair appear brighter than ever

Shine is magnified for extraordinary illumination

Won't stain even the palest shades of blonde

Smoothing ingredients fight frizz

Hair feels instantly silky and soft to the touch

Exotic oils hydrate hair with nourishing moisture

Provides 87% less combing breakage on clean, damaged hair

Certified PETA Global Animal Test–Free (Learn more about the certification)

Why It Works

African Manketti OilA rich source of Vitamin E, nature’s well known environmental protection against fading.

KERATINA protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.

ARGAN OILA powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.

BRIGHTENING OIL FULL INGREDIENTS LIST

Cyclopentasiloxane, Dimethiconol, Dimethicone, Phenyl Trimethicone, Cocos Nucifera (Coconut) Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Calophyllum Inophyllum Seed Oil, Rosa Canina Fruit Oil, Phosphatidylcholine, Arginine HCl, Gardenia Taitensis Flower Extract, Phenoxyethanol, Limonene, Geraniol, Fragrance/Parfum.

Let's Try It

Apply 1-2 pumps to dry or damp hair.

Work through and style as usual.

BLONDE LIFE VIOLET SHAMPOO

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Features & Benefits

Instantly cool brassy tones and brighten cool blonde hair

Help maintain healthy-looking hair with brilliant shine

Nourish and protect fragile blonde hair

Rich lather gently cleanses hair

Free of SLS/SLES Sulfates*

Certified PETA Global Animal Test–Free (Learn more about the certification)

*Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Why It Works

African Manketti OilA rich source of Vitamin E, nature’s well known environmental protection against fading.

KERATINA protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.

ARGAN OILA powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.

VIOLET SHAMPOO FULL INGREDIENTS LIST

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Benzyl Alcohol, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Let's Try It

Apply to wet hair. Lather. Leave in 1-3 minutes.

Rinse, and follow with Blonde Life Violet Conditioner.

Use 2-3 times per week to maintain cool tones.

BLONDE LIFE VIOLET CONDITIONER

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Features & Benefits

Instantly cool brassy tones and brighten cool blonde hair

Help maintain healthy-looking hair with brilliant shine

Nourish and protect fragile blonde hair

Provides incredible slip and detangling

Certified PETA Global Animal Test–Free (Learn more about the certification)

Why It Works

African Manketti OilA rich source of Vitamin E, nature’s well known environmental protection against fading.

KERATINA protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.

ARGAN OILA powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.

VIOLET CONDITIONER FULL INGREDIENTS LIST

Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Isopropyl Palmitate, Stearyl Alcohol, Propylene Glycol, Phenoxyethanol, Ethylhexyl Olivate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Calophyllum Inophyllum Seed Oil, Rosa Canina Fruit Oil, Arginine HCl, Gardenia Taitensis Flower Extract, Dipropylene Glycol, Cetyl Esters, Hydroxyethylcellulose, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Bis-Ethyl(isostearylimidazoline) Isostearamide, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Propylene Glycol Dicaprylate/Dicaprate, PEG-14M, Styrene/Butadiene Copolymer, Squalane, Phosphatidylcholine, Citric Acid, PPG-1 Trideceth-6, Iodopropynyl Butylcarbamate, Isopropyl Alcohol, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Basic Violet 2 (CI 42520).

Let's Try It

Apply to clean, damp hair. Leave in 1–3 minutes. Rinse.

Use 2-3 times per week.