It’s a no-brainer to throw a hand sanitizer, a lip gloss, or a moisturizer in your on-the-go bag. But thanks to a surging focus on wellness and self-care routines – a.k.a. the “Skinification of the Scalp” -- it’s time to add one more product to your everyday swag:
SCALP VITALITY REPLENISHING ESSENCE
Joico’s brand-new hero product that gets to the root of hair care, and unlocks the power of your scalp microbiome.
What’s a microbiome?
“The scalp microbiome is made up of a very specific combination of bacteria and fungi – and when it’s balanced, it creates a protective barrier that shields the scalp from environmental pollutants and irritants. When the microbiome is unbalanced, that barrier is disrupted, and can result in dryness, flaking, oiliness, itching, and irritation, all of which can impact hair growth,”
– Joico Global Technical Director, Jeannetta Walker-Rodgers.
How Replenishing Essence can help…
This microbiome-friendly soother works as an instant solution for a dry, tight, itchy scalp: Just a single application on wet or dry hair delivers that comforting “ahh” sensation, while hydrating and rebalancing the scalp’s natural protective barrier.
It’s also the magic “3rd step” in Joico’s brand-new Scalp Vitality Collection, the integrated “barrier-care routine” that’s helps deliver beautifully healthy, shiny, manageable hair.
What the pros are saying…
“Replenishing Essence is the hero product for me. I like to think of it as a toner for the scalp that creates a healthy foundation for hair to thrive.”
– Joico Global Brand Ambassador and Artistic Director, Larisa Love.
Joico Global Brand Storyteller and Blonde Specialist, Olivia Thompson, loves Replenishing Essence’s versatility. Here’s how she uses it…
After a sweaty workout to refresh the scalp on the go.
Whenever her scalp feels dry and itchy.
It’s perfect for refreshing hair between washes – especially in hot weather, when sweat and oils spike.
She recommends it to clients with protective hairstyles or extensions.
And even stashes a bottle in her travel kit to combat dry airplane cabin air.
Pro trick: Olivia uses a cotton pad to gently dab the Essence directly onto the scalp, calming irritation and keeping things balanced. “It’s not just smart self-care. It’s smart haircare.”
Want to get your hands on Scalp Vitality Replenishing Essence and integrate scalp-care into your wellness routine? Just click here to SHOP
Posts You Might Like:
