Beauty editors are the gatekeepers of hot-and-happening products. These pros see hundreds of new launches cross their desks; and it takes an actual head-turner to prompt a glowing review. Which is why the fact that KBOND20, our brand-new supercharged Power Masque from Defy Damage, is getting so much press buzz is BIG news. Read on for just some of the raves about this treatment that delivers 5X stronger* hair….
Why it’s getting so much attention…
KBOND20 merges K-PAK’s deep reparative strength with the bond-building power and hydration of Defy Damage: Together, they deliver a soft, healthy look and feel that brings your gorgeous salon color to life.
KBOND20 features Keratin Protein, plus 20 superpower ingredients – like deeply hydrating Moringa Seed Oil, so you get bond building without dryness. What it does that you’ll love…
Here’s what the beauty editors are saying…
From cnn.com
“(Joico’s) new KBond20 Power Masque jumps on the bond repair hair care trend, and does a great job at strengthening and fortifying damaged locks. It uses keratin technology, a protective lipid, moringa seed oil, plus 18 amino acids to restore shine and softness to the hair. I use it in place of my usual conditioner once a week, and it only takes two to five minutes to work its magic.”
From etonline.com
“Celebrity hairstylist Nikki Lee of Nine Zero One Salon in West Hollywood, California, took to Instagram on Oct. 7 to debut Hilary Duff’s new icy blonde look. Lee used the Joico Defy Damage KBOND20 Power Masque, a bond-builder that delivers transformative results with a single treatment, to keep Duff’s locks looking luscious. “Hilary was really craving a bright, creamy blonde for fall. … KBOND20 helps keep hair healthy, strong and super shiny. It’s great for blondes or anyone looking for some luxury.””
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From byrdie.com
“Give your damaged hair a boost with this hair mask from Joico. The color-safe formula strengthens and protects hair with the brand’s revolutionary bonding technology. For best results, use it once or twice a week after washing your hair. Leave it on for two to five minutes for noticeable results (see: gorgeous locks).”
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