PETA & Products/Ingredients

PETA’s Beauty Without Bunnies global program recognizes brands like Inner Joi that meet their no-animal-testing standards. Moreover, our entire Inner Joi product line is free of animal-derived ingredients so we’re certified "Global Animal Test-Tree and Vegan" by PETA, which means a brand is truly cruelty-free.
PETA Global animal test–free and vegan recognizes Inner Joi as a brand that’s verified our suppliers do not conduct, commission, pay for, or allow any tests on animals for our ingredients, formulations, or finished Inner Joi products anywhere in the world and that we will never do so in the future, and that our entire Inner Joi product line is free of animal-derived ingredients.
By using Upcycled ingredients (mostly discarded food waste) that would not otherwise have been consumed or are leftover pulp/juice in the production of food products, we and YOU are making an impact with Inner Joi.
Our gentle-on-the-environment and -on-your-hair formulas are 86% to 98% naturally derived* that keep our Joico commitment to performance!
*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas