We’ve heard loud and clear how important clean, naturally-derived**, eco-friendly shampoos and conditioners are to you these days; and how good it feels to know you’re using healthy haircare ingredients. It’s precisely the reason we developed our breakthrough line of 100% vegan, sustainable products known as Inner Joi. This brand-new, earth-friendly launch – Hydrate, Strengthen, and Preserve — includes three highly targeted collections and stylers that merge mindfulness with science. Even the packaging and bottles are sustainable; and using them actually gives back to communities in need and saves our oceans from harmful plastic.
Want to know what nurturing ingredients shine in the Inner Joi collection?
**According to Global ISO 16128 Standard, 89%-97% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas. †Sodium Lauryl Sulfate/Sodium Lauretha Sulfate.
Want to know what nurturing ingredients shine in the Inner Joi collection?
ON THE MENU…
VEGAN PROTEIN
This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.
Where you’ll find it: In all Inner Joi products
OLIVE ESTER
Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
Where you’ll find it: In all Inner Joi products
COCONUT OIL
A known superfood that has been used for centuries in both skincare and haircare.
Where you’ll find it: In the Inner Joi Strengthen collection
ABYSSINIAN OIL
Rich in antioxidants and vitamins, Abyssinian Oil is also environmentally friendly due to its low water needs.
Where you’ll find it: In the Inner Joi Strengthen collection
BEET ROOT EXTRACT
A natural, multifunctional ingredient that has been linked to protection against hair color fade.
Where you’ll find it: In the Inner Joi Preserve collection
RASPBERRY SEED OIL
A natural source of linoleic acid, phytosterols, omega-3 and -6 fatty acids, and vitamin E.
Where you’ll find it: In the Inner Joi Preserve collection
APPLE EXTRACT
A natural humectant and widely considered to be a superfood, this apple extract is made using sustainable upcycling.
Where you’ll find it: In the Inner Joi Hydrate collection
ALOE
Rich in essential vitamins, amino and fatty acids, and known for its hydrating properties.
Where you’ll find it: In the Inner Joi Hydrate collection
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