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The Joi Factor

Introducing the new words behind our magic: The Joi of Healthy Hair. It’s more than a tagline. It’s the kind of buzz you get when your hair makes you look and feel like a thousand bucks. When the shine on the outside actually comes from within. When you have lustrous, strong strands that have been given the gift of unparalleled science.

How do we know this for sure? As part of our new Joi of Healthy Hair campaign, we commissioned a sweeping, cross-country survey to zero in on exactly what role hair plays in women’s lives. The results will blow you away…