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Paulywood Pt. 1

He’s a styling superstar. A celebrity magnet. And the guy that everyone wants to work with. Hollywood hair pro, Paul Norton, is at the center of it all, turning out trends, tips, and mega looks that end up everywhere from Instagram to the glossy pages of the fashion magazines. Who better, we thought, to put behind the driver’s seat of a monthly column than this talented hairdresser, known for bringing looks to life and taking you along for the ride.  First up: the glam hairdos Paul recently created for brunette beauties, Victoria Justice, Brie Bella, and Gina Rodriguez.

See them…copy them…rock them!

victoria justice sleek


The scoop: “Victoria’s intricate dress commanded so much attention, that I strongly advised her to go with simple shiny hair pulled away from the face and hanging freely down her back.”

In Paul’s kit: Heat Set Blowout Perfecting Crème, Ironclad Thermal Protectant Spray, Power Whip Whipped Foam, K-PAK Protect & Shine Serum, a flat boar-bristle brush, blow-dryer, and flat iron.

How: Prep damp hair with Joico Heat Set, then blow dry with your flat boar-bristle brush. Next, create a center part. Taking one section of the hair at a time, spray a small amount of Ironclad from roots to ends; then flat iron in small sections starting from the bottom and working your way up. Keep the ends straight, rather than adding bend. Add a quarter-size dollop of Power Whip throughout to calm flyaways, then tuck hair behind ears and smooth things out with a bit of K-PAK Protect & Shine Serum.


gina rodriguez twisted updo


The scoop: “Gina and I arrived at the idea of an updo together. Since she’s still growing out her shaved side, we wanted to make sure whatever we created had the same edgy feeling…and that meant texture!  I suggested a head full of twists and we ran with it.”

In Paul’s kit: Instant Refresh Dry Shampoo, Hair Shake Finishing Texturizer Spray, and bobby pins.

How: Prep second-day hair with Instant Refresh at the roots, and Hair Shake from the nape to the ends. Take a small section of hair at the top rear of the head, and create a tiny, bun-like twist, anchoring it with two bobby pins. Now move to the hair in the center of the face/bang area, and finger-comb it back toward the tiny bun you just made. Taking one-inch sections–like pieces of a pie– twist these pieces up, back, and away from the face, continuing to direct them towards the bun. Secure each end with a bobby pin. Repeat this step over and over as you pivot around the head. Finally, add a bit more Hair Shake for hold and gently tug at some of the twists to soften the look. (No worries if little bits and pieces pop up here and there…it will look more organic.)

Brie Bella half up


The scoop: “We needed this look to be sexy, but still allow Brie to function during her work out. It was perfect, because the hair was out of her face and controlled, but still remained free and full of motion in the back. The little flip was added as a fun element with retro flare.”

In Paul’s kit: Power Gel Sculpting Gel, Hair Shake Volumizing Texturizer Spray, Flip Turn Volumizing Finishing Spray, blow dryer, beveled flat iron or large-barrel curling iron, medium-to-large round brush, a ponytail elastic, and bobby pins.

How: Prep damp hair with Power Gel so you get a good hold when you do the flip. Now, blow out hair with a medium-to-large round brush, focusing on flipping up the hair at the ends. When fully dry, add a little more bend to the flip you’re your flat iron or curling iron. Next, spray Hair Shake at the crown and, using a tail comb or your fingers, move from the back of each ear all the way to the top of the head, gathering all the hair into a high pony. Secure with an elastic. Take a tiny piece of hair out of the ponytail and wrap it around the elastic for camouflage, then secure that piece with a bobby pin. Lastly, flip your head upside down and spray the free hair with Hair Shake, manipulating strands with your fingers to give them a little more movement and life. Toss hair back again and finish with Flip Turn for hold and shine.

Victoria Space Buns


The scoop: “This look was for a fashion show, so I knew we could get a little playful. Victoria had this idea for “space buns,” so we both began to scroll through our Instagram and YouTube accounts to find fun versions to compare. Next thing you know, we were creating, tweaking, and finalizing the placement…and settled on this adorable look.”

In Paul’s kit: JoiWhip Firm Hold Design Foam, Hair Shake Finishing Texturizer Spray, Flip Turn Volumizing Finishing Spray, bobby pins, and elastics.

How: Prep second-day hair with a dollop of JoiWhip Foam from roots to ends, and tousle until product is dry. Next, part hair in the center and create two mid-to-high ponytails at the back of the head, securing with elastics. (The higher you go, the more dramatic the effect.) Now, spray the ponies with Hair Shake and gently backcomb each of them to build out some bulk. Gather and gently twist each pony, winding it around its base; secure with bobby pins. Using your fingers and the tail of a comb, gently tug the buns apart to bulk them up even more. Finish with a good spray of Flip Turn.


For more of Paul’s easy hair how-to’s, click here.