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Emma Roberts Went Champagne Pop Blonde

Can you hear those corks popping? That’s the sound of editors at the hottest magazines toasting the gorgeous new ‘do created for actress Emma Roberts by superstar colorist, Riawna of LA’s Nine Zero One Salon. Coined Champagne Pop, the new cool-meets-warm look — using Joico’s LumiShine line — fuses champagne shades of blonde with edgy, ashy, platinum tones;  a three-appointment sensation that left Emma’s hair “feeling healthier than ever!”



New 🎨 #ChampangePop for the beauty #901girl 👸🏼@EmmaRoberts 🍾🍾🍾 Stylist, don’t forgot to remind your clients going from brunette to blonde, that “3 times a charm” ✨ it’s near impossible to get that perfect blonde in one appointment. Clients, be patient with your stylist! Healthy, beautiful color takes time! 🕑 And make sure with every appt you trim those ends to keep the health of the hair ✂️ Emma was brown Aug 3, and before that red 😳 this is her 3rd Blonding Appt, 3 trims, and her hair feels healthier than ever. ❤️ (Extra Healthy Hair Weapons: @olaplex in my lightener and @joico #lumishine 9NV + 9V to make that perfect #ChampangePop ✨) Happy Blonding! ✨👸🏼✨ #3timesacharm #ninezeroone #✂️🎨 #mereecapri

A post shared by Riawna Capri | Hairstylist (@riawna) on

Emma’s the ultimate chameleon

Known for playing with her hair color, the Scream Queens star sported a gingery red shade earlier this summer. On August 3rd, she went to town with brown. But the headline-making winner was definitely the blonde bombshell that Emma debuted on Sunday, September 24th.

Three times a charm

It took a trifecta of salon visits to achieve Emma’s new shade of blonde. NOT because things didn’t go as planned, but because Riawna explains that it’s nearly impossible to nail the perfect dimensional blonde in a single session.  By spacing out multiple color sessions, you allow for grow-out and then gradually add and subtract color and highlights. “Healthy, beautiful color takes time,” she says.

Staying trim

Even if you’re trying to grow out a short bob, take your cue from Emma’s healthy ‘do and get ends trimmed at every single color appointment. Contrary to popular belief, these mini cuts won’t set you back on your grow-out journey; they’ll just keep hair neat and healthy, showing off blonde color to best advantage.

Staying true to her hue

Now that Emma’s a talk-of-the-town blonde, how exactly to stay that way? The answer is Blonde Life Shampoo and Conditioner — the ultimate daily duo to hydrate hair while banishing brass and minimizing the inevitable fade factor. Use them in tandem with Blonde Life Brightening Veil, stocked with rich, exotic oils to instantly safeguard strands, boost shine, banish frizz, and double hair’s strength.


See how Riawna took Julianne Hough to a brighter blonde for her wedding!