INNERJOI STRENGTHEN
SHAMPOO
This strengthening cleanser creates a rich-yet-gentle lather that envelops tired strands with positive reinforcement.
Our Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage.
INNERJOI STRENGTHEN SHAMPOO
This strengthening cleanser creates a rich-yet-gentle lather that envelops tired strands with positive reinforcement.
Our Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage.
Directions: Apply to wet hair. Lather. Rinse. Follow with Strengthen Conditioner or Masque.
VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.
OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
COCONUT OIL: A known superfood that has been used for centuries in both skincare and haircare.
ABYSSINIAN OIL: Rich in antioxidants and vitamins, Abyssinnian is also environmentally friendly due to its low water needs.
FULL INGREDIENTS:
Aqua (Water, Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, PEG-120 Methyl Glucose Trioleate, Betaine, Glycerin, Lauryl Glucoside, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Sclerotium Gum, Citric Acid, Disodium 2-Sulfolaurate, Dioleoylethyl Hydroxyethylmonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Panthenol, Propanediol, Propylene Glycol, Cocos Nucifera (Coconut) Oil, Isoamyl Laurate, Crambe Abyssinica Seed Oil, Benzyl Alcohol, Ethylhexyl Olivate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Hydrolyzed Jojoba Esters, Squalane, Methyl Oleate, Potassium Sorbate, Biotin, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.
Here’s Why You’ll Love It
90% naturally-derived ingredients*
Rich lather
Gentle cleansing
Free of SLS/SLES sulfates**
Certified PETA Global Animal Test–Free and Vegan (Learn more about the certification)
*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
