Color Endure Violet Shampoo

Color Endure Violet Shampoo

Our Violet shampoo keeps icy blondes sassy not brassy. It banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service.

Color Endure Violet Shampoo Model and Product

Here’s Why You’ll Love It

Instantly neutralizes unwanted brassy, yellow tones

Maintains the integrity of lightened, highlighted blonde hair or gray hair

Free-from SLE/SLES Sulfates

Reviews & Testimonials

3.4 rating
3.4 out of 5 stars (based on 13 reviews)
Very good8%

Now Let’s Use It

Directions: Massage into wet hair and allow the shampoo to absorb for 3-5 minutes. Rinse. Use 2-3 times per week, alternating with Color Endure Shampoo.

Color Endure Violet Shampoo in hand

Let’s Look Inside

Bio Advance Peptide Complex logo

Multi-Spectrum Defense Complex

Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great.

Bio-Advanced Peptide Complex

Provides all the power you need to reconstruct damaged hair from the inside out.


5.0 rating

I was told at the store that the colour endure violet shampoo has been discontinued. Is this so?

1.0 rating

As a former cosmotoligist I lived the idea of sulfate free and with violet to tone down brassiness.
Instead I got hair that feels dry and has zero and I mean zero shine

1.0 rating

I was told by my hair stylist to use this shampoo since I had bleached it- worst idea ever! I used it three times, and each was worse. My hair got super dry on the tips, yet my scalp was incredibly greasy and gross. I washed it really good making sure to get into the roots, but nothing. I went back to my everyday Dove and my hair is it’s usally shiny, clean hair. Do not recommend it at all!


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