Color Endure Violet Shampoo

Color Endure Violet Shampoo

Our Violet shampoo keeps icy blondes sassy not brassy. It banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service.

Color Endure Violet Shampoo Model and Product

Here’s Why You’ll Love It

Instantly neutralizes unwanted brassy, yellow tones

Maintains the integrity of lightened, highlighted blonde hair or gray hair

Free-from SLE/SLES Sulfates

Reviews & Testimonials

4.4 rating
4.4 out of 5 stars (based on 7 reviews)
Very good0%

Now Let’s Use It

Directions: Massage into wet hair and allow the shampoo to absorb for 3-5 minutes. Rinse. Use 2-3 times per week, alternating with Color Endure Shampoo.

Color Endure Violet Shampoo in hand

Let’s Look Inside

Bio Advance Peptide Complex logo

Multi-Spectrum Defense Complex

Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great.

Bio-Advanced Peptide Complex

Provides all the power you need to reconstruct damaged hair from the inside out.


1.0 rating

I was told by my hair stylist to use this shampoo since I had bleached it- worst idea ever! I used it three times, and each was worse. My hair got super dry on the tips, yet my scalp was incredibly greasy and gross. I washed it really good making sure to get into the roots, but nothing. I went back to my everyday Dove and my hair is it’s usally shiny, clean hair. Do not recommend it at all!

4.0 rating

I am elderly with grey hair and I love this shampoo. I use it every time I wash my hair which is every 2nd day. My problem is with the container. Usually water bottles are too flimsy right? But this bottle is too sturdy. I find it difficult to flip the lid open when I am in the shower, and also find it difficult to squeeze the shampoo out because the bottle is so firm.

1.0 rating

I have attempted to resolve this issue with Joico and after numerous attempts to make them aware that this product is the worst product I have ever used they are now repeating that it is simply meant to be used occasionally. They do not stand by their product but tell me to return it to the store I bought it from even though they have been informed that this store does not accept returns after 10 days. I have been in communication with Joico for that period of time. So, please be warned, this product makes your hair feel like straw. In 50 years of washing my hair I have never come across a product that was so hard to work with. It is difficult to get it to distribute through your hair and it feels like you have used something caustic on your hair. It does not leave it smooth but rather leaves it frizzy – I have very straight hair and have never had a problem like this before. I have bought many Joico products in the past but I will no longer do so.


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