Color Endure Violet Shampoo
Our Violet shampoo keeps icy blondes sassy not brassy. It banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service.
Here’s Why You’ll Love It
Instantly neutralizes unwanted brassy, yellow tones
Maintains the integrity of lightened, highlighted blonde hair or gray hair
Free-from SLE/SLES Sulfates
Reviews & Testimonials
Now Let’s Use It
Directions: Massage into wet hair and allow the shampoo to absorb for 3-5 minutes. Rinse. Use 2-3 times per week, alternating with Color Endure Shampoo.
Let’s Look Inside
Multi-Spectrum Defense Complex
Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great.
Bio-Advanced Peptide Complex
Provides all the power you need to reconstruct damaged hair from the inside out.
PLEASE BRING THIS BACK!!!!!!!!!!
Why did you get rid of this???? It was the only sulfate free purple shampoo that worked. SO DISAPPOINTED
I previously used joico endure purple products. Loved it! They have discontinued that and now sell “violet” it’s a lame substitute. I feel I’ve wasted my money. Why did they do that! Arg!