Color Endure Violet Shampoo

Color Endure Violet Shampoo

Our Violet shampoo keeps icy blondes sassy not brassy. It banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service.

Color Endure Violet Shampoo Model and Product

Here’s Why You’ll Love It

Instantly neutralizes unwanted brassy, yellow tones

Maintains the integrity of lightened, highlighted blonde hair or gray hair

Free-from SLE/SLES Sulfates

Reviews & Testimonials

3.2 rating
3.2 out of 5 stars (based on 16 reviews)
Very good6%

Now Let’s Use It

Directions: Massage into wet hair and allow the shampoo to absorb for 3-5 minutes. Rinse. Use 2-3 times per week, alternating with Color Endure Shampoo.

Color Endure Violet Shampoo in hand

Let’s Look Inside

Bio Advance Peptide Complex logo

Multi-Spectrum Defense Complex

Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great.

Bio-Advanced Peptide Complex

Provides all the power you need to reconstruct damaged hair from the inside out.


1.0 rating


Katherine Benford
5.0 rating

Why did you get rid of this???? It was the only sulfate free purple shampoo that worked. SO DISAPPOINTED

1.0 rating

I previously used joico endure purple products. Loved it! They have discontinued that and now sell “violet” it’s a lame substitute. I feel I’ve wasted my money. Why did they do that! Arg!

Patti Corcelli

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