Masque Magic: Watch This Hair Transform In Just 20 Minutes

Olivia has a secret to her long, luxuriously-healthy blonde hair. And today, she’s taking us behind the scenes (read: into her bathroom) to show us how she completely transforms her ‘do in just 20 minutes with Defy Damage Protective Masque.

Why Olivia relies on Defy Damage Protective Masque…
When it’s time to dive deep with a hair repair treatment for dry, damaged hair, this Protective Masque infuses each strand with a brilliant, bond-strengthening defense system that never weighs hair down. You’ll see and feel the transformation on contact, with less breakage, protection from heat styling, color longevity, instant softness, and glorious shine.

What’s in it…
Key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid — team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It’s round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair. The bennies?

80% Less Breakage

Protects against damaging effects of heat styling, UV exposure, and pollution

5X Stronger Hair

90% of Color Vibrancy

Stronger, Rebuilt Bonds

Visible results after just 1 use

Immediate Soft Feel

Increased Shine

Olivia’s weekly routine…
As super-busy multitasker, Olivia loves products that do their thing while she gets other tasks accomplished; and her Masque routine is the perfect example. Before Olivia gets in the shower, she applies the Masque to her dry hair (you can also apply it to damp strands – simply wet hair with a spray bottle; or if the mood strikes, dunk your head in the sink and towel-dry!). She then lets the product absorb for a full 20 minutes. “This provides optimal saturation and big-time moisturizing results,” she explains.

When the timer goes off, Olivia pops into the shower and cleanses thoroughly with Defy Damage Shampoo, following up with Defy Damage Conditioner. After she’s out, and towel-dries her hair thoroughly, she applies a dab of Defy Damage Protective Shield Leave-In Treatment before blow-drying. This quickie routine gives her all the benefits of the deeply nourishing Masque, but ends with a light-as-air product that will never flatten or weigh down hair.