Breaking News… Glass Hair is Shattering the Internet

Fights Frizz For
72 Hours

The TikTok-induced viral trend, Glass Hair, literally has everyone in a chokehold scrolling for tips, tricks, products, and hacks to achieve that epic mirror-like shine.

To nail the full beat, most tutorials take you through endless, time-consuming steps: Wash and condition hair; apply a shine-boosting styler; add a leave-in conditioner; followed by a thermal heat protectant; then blow-dry using a special brush; start flat ironing; and finish with an anti-frizz hairspray. (And, usually, that frizz is back by the end of the day.)

But JOICO’S NEW DREAM BLOWOUT GLASS 72-HR FRIZZ FIGHTER gets you there in one step. Let’s find out why…

This instant, heat-activated styler bursts the humidity bubble and delivers 72 hours* of frizz control for a smooth, glassy-like shine that lasts for 3 days*.

Forming a shield around the cuticle that seals in moisture and locks out frizz, Dream Blowout Glass provides the humidity resistance and control that long-hauls your beautiful blowout.

Developed with nourishing Sea Kelp, the detangling formula also protects against thermal/heat damage up to 400°, helping to reduce breakage** and leaving the hair stunningly silky and smooth.

*vs. untreated hair; 85% RH conditions
**Against combing breakage on damaged hair vs. a non-conditioning shampoo

5 Myths About Glass Hair

Myth: You create it with a flat iron

Sure, you might straighten strands, but chances are you’ll also create heat damage, breakage, and fade your color – none of which leads to that magic shine. Dream Blowout Glass not only delivers the ultimate blast of illumination with a simple brush and blow-dryer, but it also protects against heat damage up to 400° for those days you DO choose to use a thermal styling tool.

Myth: It only works on straight hair

With Dream Blowout Glass, even the most textured hair can achieve stunning, transformative reflection.

Myth: It requires pricey salon keratin services

Nope. The beauty of Dream Blowout Glass is that you can master that mega-shine at home … without harsh chemicals, without a massive investment, and without the need for a time-consuming professional service.

Myth: Forget about shine in humid weather

Anyone with frizz-prone hair who’s battled the effects of humidity (or even cold-weather drizzle), will love the way Dream Blowout Glass instantly forms a seal around the hair’s cuticle, creating a powerful, protective “bubble” that locks in moisture and sets the foundation for that mirror-like shine.

Myth: It damages the hair

In fact, just the opposite is true when using Dream Blowout Glass. Thanks to nourishing Sea Kelp and Joico’s SmartRelease Technology, you’ll have glide-worthy detangling (which avoids breakage), heat protection, along with a protective barrier that seals in moisture.

Check out the ultimate test: We let off some steam!

Forget humid weather — Dream Blowout Glass stands up to the rigors of a real, live hand-steamer. Joico pros pointed the steamy nozzle at hair treated with our shine-enhancing, protective formula and proved that the silky, reflective finish of Dream Blowout Glass doesn’t blink or budge when the damp heat is on.

Watch our model instantly go from frizzy to smooth…