The Secret to Festival Hair…

Nope. It’s not a flower crown. It’s a strategy that’s going to leave you with gorgeous, healthy hair no matter WHAT style you choose to wear.

We’ll give you a hint: HYDRATION.

You can do all the braiding and beading you want, but if hair is dry – which can happen when you’re hanging out in the desert climates where festivals often take place – no amount of fiddling is going to fix the problem. Here’s how to swerve from dullness, no shine, frizz, and tangles (all signs of dehydration):

Start this eco-conscious hair routine before you hit the road…

The headliner: Inner Joi Hydrate…

This collection of moisturizing, earth-friendly haircare, has been developed with clean*, animal-test-free ingredients that are 100% vegan: You’ll actually experience the joi of using a shampoo, conditioner, treatment, and styling products that help get your hair festival-ready… but in a kinder, gentler way. Even the packaging and bottles are sustainable; and using them actually gives back to communities in need.

hydrate collection on water

Inner Joi Hydrate Collection contains apple extract — a naturally derived**, upcycled ingredient that delivers all-day moisture for nourished, healthy-looking hair – along with aloe, vegan protein, and olive ester. You get a surge of moisture, softer strands, less frizz, and a soothed, refreshed scalp.

*To learn more about how Joico defines ‘clean’, visit joico.com
**According to Global ISO 16128 Standard, 86%+ naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86% of the formulas

Here’s your pre-festival Hydrate routine…

You can do all the braiding and beading you want, but if hair is dry – which can happen when you’re hanging out in the desert climates where festivals often take place – no amount of fiddling is going to fix the problem. Here’s how to swerve from dullness, no shine, frizz, and tangles (all signs of dehydration):

Step 1 hydrate shampoo, model washing hair

Cleanse with Hydrate Shampoo –apply to wet hair, lather, rinse.

Step 2 hydrate conditioner, model conditioning hair

Moisturize hair with Hydrate Conditioner – apply to clean, damp hair; leave in 1 minute, rinse.

Step 3 hydrate detangler, model treating hair

Smooth and deeply nourish strands with Hydrate Detangler — apply to clean, damp hair and style as usual.

innerjoi blowout creme with model

Protect hair from heat-styling damage up to 450 degrees by applying Inner Joi Blowout Crème with Avocado Oil, a shine-boosting daily product that also wards off humidity and frizz for up to 72 hours.

On those long performance days, add a styler…

innerjoi sea salt spray model spraying

If you want a casual, beachy look: Apply Inner Joi Sea Salt Spray with Magnesium Salt – an eco-conscious, out-the-door product that delivers light hold, volume, texture, and grit in seconds.

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