Ricardo Santiago

Joico Global Education Expert

In the hair industry now for 10 years, Ricardo has been called the "Jack of all trades;” specializing in everything from vibrant/mermaid colors, rich naturals, to perfectly blended balayage and highlights. With a special emphasis on styling to accentuate his cuts and colors, Ricardo incorporates every aspect of this industry into his work as another weapon in his arsenal, down to his barbering roots. He has a constant hunger for more education and is doing what he can to learn more and better improve his skills in hopes of passing that knowledge onto others.

Born December 19th 1983 in Caguas, Puerto Rico, Ricardo Santiago attended cosmetology school in Sarasota, Florida at Meridian Career Institute, and started his career as an assistant at John Carl Salon and Spa in downtown Sarasota.

Ricardo owns his own studio and corporation, Stylist Ricardo Santiago, Inc., which takes much of his energy and focus. One of his favorite passions is teaching and sharing his craft and gets to do this traveling around the country for Joico as an Expert Educator and Artist. He currently resides in Orlando, Florida where he enjoys playing his favorite sport, basketball and spending time with his wife and family. In the future he plans to continue platform presentation work and educating, as he works toward becoming the next NAHA winner and achieving his ultimate goal of becoming a creative director.