Featuring Joico Global Brand Ambassador & Artistic Director Larisa Love
Learn how to create the ultimate long-lasting, high-shine style with Joico Hold Hero™, the new hairspray that locks in your look for up to 7 days, with 50% more shine and a touchable, flake-free finish. This powerhouse finishing spray delivers maximum, wind-resistant hold (up to 25 mph) while shielding hair against humidity, frizz, heat, and pollution. In this video, Joico Global Brand Ambassador & Artistic Director, Larisa Love, shows you how to elevate a sleek, high ponytail with the perfect balance of hold, shine, and flexibility using Hold Hero™. Because every hero needs a strong hold, and Hold Hero™ is “hair” to stay.
Watch Larisa's Step-by-Step Tutorial:
(Click Image to Download)
Larisa’s Step by Steps
STEP 1:
Create a profile and radial parting, clip sides in front of the ear
STEP 2:
Volume hack: Comb hair towards the crown, and create small ponytails
STEP 3:
Shake well and spray Joico Hold Hero 8-10 inches away to secure into place
STEP 4:
Use a hair bungee to combine the ponytails
STEP 5:
Coat a small section of the ponytail with Joico Power Whip and wrap it around to hide the bungee
STEP 6:
For sky-high volume, create one more small ponytail in the back, secure with a clear elastic
Hold Hero Finishing Spray:
At long last!
Meet Joico® superhero hairspray that locks in your look for 7 days** while boosting shine! With our maximum hold and a touchable finish, NEW Hold Hero™ is “hair” to stay. Hold Hero™ finishing spray is your two-in-one styling partner; it delivers our maximum, wind-resistant hold while boosting shine.
● 7 days of hold*
● 50% more shine**
● Wind resistant up to 25 mph
● No tacky, stiff feel
● No visible flakes on hair
*vs. untreated hair in high humidity conditions
**vs. untreated damaged hair
† Laboratory tested using pollution particles
How to Use:
Spray 8-10 inches (20-24cm) from dry hair for hold and shine.
Ideal for when you want ultra-firm, wind-resistant hold that locks in your look while also boosting shine.
