We know that healthy hair is important to you. We also know that taking care of the planet has become equally important. And with the launch of NEW Inner Joi, we’ve developed a way to do both really well. Come meet Joico’s breakthrough line of haircare that’s naturally derived clean, sustainable, and addresses your every need – inside and out.
What makes Inner Joi so different…
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This brand-new line of earth-friendly haircare – which includes three highly targeted collections and stylers – merges mindfulness with science, which means you get products that transform your hair and the world around you. That’s the kind of reassurance everyone’s looking for more and more these days. This unique line has been developed with clean, animal-test-free ingredients that are 100% vegan: You’ll actually experience the joi of using shampoos, conditioners, treatments, and styling products that help make your daily, home hair-care routine easy and effective…but in a whole, new, eco-conscious way. Even the packaging and bottles are sustainable; and using them actually gives back to communities in need.
At Joico, we’re committed to healthy, gorgeous hair just as much as we’re committed to doing good in this world, and Inner Joi helps make this happen:
- By helping save the oceans from harmful plastic
- By nurturing the humane treatment of animals
- And by helping you quickly and easily maintain gorgeous hair at home with super clean, naturally derived ingredients.
Let’s meet the Inner Joi collections…
Hydrate Refreshing Shampoo, Conditioner, and Detangler:
Use it when: Your dry hair needs moisture.
Special features: The Hydrate collection contains apple extract, a naturally derived, upcycled ingredient that delivers moisture for nourished, frizz-free, healthy-looking hair. It also keeps the scalp feeling fresh and replenished.
Strengthen Shampoo, Conditioner, and Masque:
Use it when: You want to fortify and repair overworked, overprocessed hair that has breakage and damage.
Special features: The Strengthen collection harnesses the healing power of sustainably sourced Coconut and Abyssinian Oils. These 90% naturally derived, vegan ingredients help repair damage, while leaving hair soft, bouncy, and shiny, with reduced frizz.
Preserve Shampoo, Conditioner, and Protective Milk:
Use it when: You want to safeguard investment salon color and prevent fading.
Special features: The Preserve collection relies on the power of upcycled Superfood ingredients – like Beet Root Extract and Raspberry Seed Oil — to lock in color, boost shine, and preserve vibrancy and longevity by 83 percent.
The Styling Products:
Blowout Crème:
This indispensable, shine-boosting daily styler is the ultimate all-in-one product – use it to protect against heat-styling damage up to 450 degrees; to ward off humidity and frizz for up to 72 hours; even use when you’re letting it dry naturally. The kicker? It’s formulated with 96 percent naturally derived, vegan ingredients, like nourishing avocado oil
Sea Salt Spray:
Get the casual, tousled, beachy look without hurting the beach! This eco-conscious spray delivers light hold, volume, texture, and grit…and contains 98 percent naturally derived ingredients, like Magnesium Salt (aka Epsom Salt).
You’ll be hearing lots more about Inner Joi in the weeks and months to come, as we start this important new hair CARE journey – together.
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