Dull, no shine, frizz, tangles…they’re all characteristics of hair desperately in need of moisture. When you’re ready for a rescue, try this clean, naturally-derived, sustainable haircare routine that provides just the right amount of hydration that you – and your hair – can feel really good about.

Your routine starts with Inner Joi Hydrate…
This brand-new collection of moisturizing, earth-friendly haircare, has been developed with clean, animal-test-free ingredients that are 100% vegan: You’ll actually experience the joi of using a shampoo, conditioner, treatment, and styling products that help make your daily, home hair-care routine easy and effective…but in a whole, new, eco-conscious way. Even the packaging and bottles are sustainable; and using them actually gives back to communities in need.
Inner Joi Hydrate Collection contains apple extract — a naturally derived, upcycled ingredient that delivers all-day moisture for nourished, healthy-looking hair – along with aloe, vegan protein, and olive ester.

What you’ll get:
• A surge of moisture for thirsty hair
• Soft-as-silk strands
• Less frizz
• A soothed, refreshed scalp
• The down-to-earth goodness of responsibly sourced, vegan ingredients
Here’s the Hydrate routine for dry, dull, frizzy, lifeless hair:

Now add a styler…


Watch InnerJoi and its healthy approach to haircare...
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