Get Ready With Us! A Mother’s Day Special20240508161346

Get Ready With Us! A Mother’s Day Special

If your mom is a renowned beauty pro, like Joico Global Technical Director, Jeannetta Walker-Rodgers, celebrating Mother’s Day can turn into a whole l...
2024 Mother’s Day Gift Guide20240507164113

2024 Mother’s Day Gift Guide

It’s coming up on May 12th, and we’re about to make the shopping task soooo easy for you. Check out our very favorite picks for the woman who brings j...
“Hair Hacks with My Mom”20240506163922

“Hair Hacks with My Mom”

Featuring Joico Brand Storyteller and Blonde Specialist, Olivia ThompsonWhen Joico Brand Storyteller and Blonde Specialist, Olivia Thompson, introduce...
Trending Before-and-Afters: Celebrating AANHPI Heritage Month20240430204005

Trending Before-and-Afters: Celebrating AANHPI Heritage Month

We can’t think of a better way to kick off Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AANHPI) also referred to as Asian Ame...
Dull to Dazzling in a Flash20240425164957

Dull to Dazzling in a Flash

Featuring Joico Brand Storyteller & Blonde Specialist, Olivia Thompson“Her hair felt so dry and looked very damaged,” said Joico Brand Storyteller...
Weekend 2 Debut: Sabrina Carpenter’s Festival Hair20240425082959

Weekend 2 Debut: Sabrina Carpenter’s Festival Hair

Featuring Joico Guest Artist, Scott KingIt was a pivot from super-finished, luxe waves on opening weekend, to a “more undone, textured look” for his g...
Celebrating Earth Day… Every Day20240422091926

Celebrating Earth Day… Every Day

April 22nd may be designated as the official celebration of Earth Day; but at Joico, we work to help protect our planet year-round. Want to know what ...
Music Festival Survival Kit20240415153127

Music Festival Survival Kit

This isn’t your run-of-the-mill concert lineup we’re talking about -- it’s festival season; which means trend-forward fashion and the best music aroun...
Blonde, Bangs, & the Beat: Sabrina Carpenter’s Festival Hair20240415104156

Blonde, Bangs, & the Beat: Sabrina Carpenter’s Festival Hair

Featuring Joico Guest Artist, Scott KingWhen your client is about to debut a number at the biggest musical festival in the desert, gorgeous, all-eyes-...
Build Bonds With Your Bestie20240408165552

Build Bonds With Your Bestie

Bond-building is a big deal to Joico Brand Storyteller & Blonding Specialist, Olivia Thompson – both the kind that keeps her long, blonde hair hea...