The Secret To Using Purple Shampoo20220308050045

The Secret To Using Purple Shampoo

THE PURPLE SHAMPOO TRICKFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Just when you thought you knew everything there was to know about pur...
Let’s Transform Your Hair20220304060017

Let’s Transform Your Hair

We’re known as the “healthy-hair folks” for good reason. And one of them is Defy Damage, our powerful home-care system that actually strengthens hair ...
Iconic hair: A Trip Down Memory Lane20220301111419

Iconic hair: A Trip Down Memory Lane

‘DOS THROUGH THE DECADESIn celebration of National Women’s History Month, join us for a trip down memory lane, as we revisit some of the most iconic h...
Salon Speak: Let’s Talk Color20220301050047

Salon Speak: Let’s Talk Color

Ask any hair pro, and they’ll tell you that color is a science. Which is why some of the terms that get bandied about in salons can sound like chemist...
Fear Factor20220225060048

Fear Factor

Featuring…Joico Global Brand Ambassador, Larisa LoveJoico Global Brand Education Expert, Ricardo Santiago Quaking in your boots at the prospect of bra...
Changing your hair? Change your products20220215105645

Changing your hair? Change your products

NEW ’DO/NEW PRODUCTSWith Joico Global Artistic Director, Richard MannahOur brand-new hair series – Big Changes – is all about the beauty of transforma...
Change Your Look For VDay In Seconds ?20220208120239

Change Your Look For VDay In Seconds ?

SPLIT-SECOND PINKWith Joico Celebrity Artist, Jill Buck, of 901 SalonLooking for a commitment on Valentine’s Day -- but want to keep your options open...
Big Change Series: How To Negotiate A Big Color Change20220203160826

Big Change Series: How To Negotiate A Big Color Change

COLOR-CHANGE TALKING POINTSWith Joico Celebrity Artist, Jill Buck, of Salon 901Coloring your hair for the very first time? Taking the plunge and going...
Valentine’s Hair Hack: A Pop Of Pink!?20220201182954

Valentine’s Hair Hack: A Pop Of Pink!?

POP OF PINKFeaturing Joico Global Brand Storyteller, Olivia SmalleyJoico® Global Brand Storyteller, Olivia Smalley, has the cuuuuutest pink hair hack ...
Yikes! This Quiz Uncovers Damage20220121123437

Yikes! This Quiz Uncovers Damage

DAMAGE CONTROL: THE QUIZDespite your best intentions, damage can sneak up on you; and once you notice it, the deed’s already done. Let’s find out if y...