Sustainability Makes Us Joi-Ful! 🌎20220527050025
CLEAN CONSCIENCEAs a joi-ful beauty company, we’re committed to keeping hair clean and healthy. And as part of the Henkel family, we’re just as commit...
How AAPI Hero, Frederic Aspiras, Is Giving Back20220526131628
HONOR ROLEThere were so many reasons we honored Gaga’s Oscar-nominated hair hero, Frederic Aspiras, earlier this month in Beverly Hills. But perhaps n...
Sizzle! Summer Hair Is Here! ☀️20220520050025
THE BIG SUMMER HAIR KICK-OFFStarring…Joico Global Brand Ambassador, Larisa LoveJoico Global Brand Artistic Director, Richard MannahJoico Global Brand ...
The Big Blonde Life User Guide!20220517050052
THE BIG BLONDE LIFE GUIDEFeaturing Joico Global Brand Storyteller, Olivia SmalleyJoico Global Brand Storyteller, Olivia Smalley, loves to live the Blo...
Want to Take Your Hair on Vacay?20220512050005
PACK YOUR BAGS!If your vacay calendar has you hitting the road, skies, or waves this summer, tailoring your beauty bag to the destination is a smart m...
Speaking of Our Mothers….20220506050043
WITH LOVE, TO MOMIn honor of Mother's DaySometimes, hairdressing is in the genes. And for a few of our most inspiring team members, that legacy has be...
Want Gorgeous Hair? Try the “Shampoo Juggle”20220503050028
THE SHAMPOO JUGGLEFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Would you wear a puffer coat in the middle of summer?Go out in a tank top i...
Happy National Hairstylist Appreciation Day!20220425070045
THE TOP 10 REASONS WE LOVE HAIRSTYLISTS…It's National Hairstylist Appreciation Day! And we have ten solid reasons to adore the dynamic, creative, pati...
Celebrate Earth Day! 5 Joi-Filled Ways20220422050031
HONORING EARTH DAYWhat’s not to love about a day that exists for the soul(filling) purpose of being kinder and gentler to the world around us? Here at...
This or That? The Air-Dry/Blow-Dry Challenge20220415050025
AIR DRY VS BLOW DRYDo you know when to blow? And when to go heat free? We’re putting Dream Blowout Protection Crème and Zero Heat Air Dry Crème in the...