Joico’s Feeling Pride Today…🌈20220607111616
FEELING THE PRIDEAs the haircare company that’s all about joi, Pride Month packs a powerful punch. In fact, we can think of no better time to celebrat...
Three Blonde Hair Hacks That Change The Game20220607050037
HOW TO HANDLE PURPLEWith Joico Global Brand Storyteller, Olivia SmalleyWant your blonde hair to be the very best it can be? Just follow the lead of Jo...
Our Pro Takes Great Pride – In Work AND In Life 🏳️🌈20220603050055
PRIDE & JOI:JOICO MASTER ARTIST, BRANDON CORBITT“As hairdressers, we touch more hearts than hair.” It’s a mantra of inclusivity that Joico Master ...
Sustainability Makes Us Joi-Ful! 🌎20220527050025
CLEAN CONSCIENCEAs a joi-ful beauty company, we’re committed to keeping hair clean and healthy. And as part of the Henkel family, we’re just as commit...
How AAPI Hero, Frederic Aspiras, Is Giving Back20220526131628
HONOR ROLEThere were so many reasons we honored Gaga’s Oscar-nominated hair hero, Frederic Aspiras, earlier this month in Beverly Hills. But perhaps n...
Sizzle! Summer Hair Is Here! ☀️20220520050025
THE BIG SUMMER HAIR KICK-OFFStarring…Joico Global Brand Ambassador, Larisa LoveJoico Global Brand Artistic Director, Richard MannahJoico Global Brand ...
The Big Blonde Life User Guide!20220517050052
THE BIG BLONDE LIFE GUIDEFeaturing Joico Global Brand Storyteller, Olivia SmalleyJoico Global Brand Storyteller, Olivia Smalley, loves to live the Blo...
Want to Take Your Hair on Vacay?20220512050005
PACK YOUR BAGS!If your vacay calendar has you hitting the road, skies, or waves this summer, tailoring your beauty bag to the destination is a smart m...
Speaking of Our Mothers….20220506050043
WITH LOVE, TO MOMIn honor of Mother's DaySometimes, hairdressing is in the genes. And for a few of our most inspiring team members, that legacy has be...
Want Gorgeous Hair? Try the “Shampoo Juggle”20220503050028
THE SHAMPOO JUGGLEFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Would you wear a puffer coat in the middle of summer?Go out in a tank top i...