Have You Tried the Reverse Hair Wash?20220902050048

Have You Tried the Reverse Hair Wash?

Condition first; shampoo second? We know it sounds utterly counterintuitive; but take another look at this trending shampoo hack known as the “reverse...
We’ve Got Your Back-to-School Hair Covered!20220829210921

We’ve Got Your Back-to-School Hair Covered!

BACK TO SCHOOL IN STYLEWe’ve got you covered this fall – with liters of your favorite shampoos and conditioners, so you can start school with grade-A ...
Relief! Fast Fixes For Weary Summer Hair20220826050026

Relief! Fast Fixes For Weary Summer Hair

THE BIG FIXNeed a rescue for hair that’s been through one long, hot summer? Rest easy: We’ve got a step-by-step plan to resuscitate the dry, dull, sco...
Age Is Just A Number: These Hair Trends Prove It20220823050036

Age Is Just A Number: These Hair Trends Prove It

TRENDS FOR THE AGESFeaturing Joico Celebrity Artist, Jill Buck, of 901 SalonWhen it comes to hair, Joico Celebrity Artist, Jill Buck, of LA’s 901 Salo...
How To Get Some “Very Peri” In Your Life20220818050050

How To Get Some “Very Peri” In Your Life

A PASSION FOR PERIWINKLE View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras)How could we NOT love a shade that’...
Why It’s Smart To Be Collagen Bound20220816050016

Why It’s Smart To Be Collagen Bound

Collagen: It’s in your body…your face masks…your smoothies…and now – thanks to Joico’s new YouthLock Care collection -- your hair. Find out why this n...
Minnie Driver Celebrates New YouthLock Care!20220811145640

Minnie Driver Celebrates New YouthLock Care!

MINNIE + YOUTHLOCK = AGELESS!MINNIE MEETS YOUTHLOCK“I love the Joico YouthLock collection, which is formulated with collagen,” raves actress and autho...
Flattering Hair Looks For Every Age!20220809002201

Flattering Hair Looks For Every Age!

AGELESS AND AWESOMEFeaturing Joico Global Brand Storyteller, Olivia SmalleyLet’s be honest: Hairstyles that look amazing in your twenties don’t always...
The No-Scissor/No-Commitment “Haircut”20220805050012

The No-Scissor/No-Commitment “Haircut”

THE NO-COMMITMENT BOBWith Joico Celebrity Artist, Jill Buck, of 901 SalonThinking about taking the plunge, but quaking in your boots at the thought of...
Meet The Superwomen Who Rock Our World20220727123434

Meet The Superwomen Who Rock Our World

OUR SHE-ROES!Ready for some serious inspiration? Here at Joico, we’re celebrating women in roles of leadership – and we’re proud to introduce you to s...