Age Is Just A Number: These Hair Trends Prove It20220823050036

Age Is Just A Number: These Hair Trends Prove It

TRENDS FOR THE AGESFeaturing Joico Celebrity Artist, Jill Buck, of 901 SalonWhen it comes to hair, Joico Celebrity Artist, Jill Buck, of LA’s 901 Salo...
How To Get Some “Very Peri” In Your Life20220818050050

How To Get Some “Very Peri” In Your Life

A PASSION FOR PERIWINKLE View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras)How could we NOT love a shade that’...
Why It’s Smart To Be Collagen Bound20220816050016

Why It’s Smart To Be Collagen Bound

Collagen: It’s in your body…your face masks…your smoothies…and now – thanks to Joico’s new YouthLock Care collection -- your hair. Find out why this n...
Minnie Driver Celebrates New YouthLock Care!20220811145640

Minnie Driver Celebrates New YouthLock Care!

MINNIE + YOUTHLOCK = AGELESS!MINNIE MEETS YOUTHLOCK“I love the Joico YouthLock collection, which is formulated with collagen,” raves actress and autho...
Flattering Hair Looks For Every Age!20220809002201

Flattering Hair Looks For Every Age!

AGELESS AND AWESOMEFeaturing Joico Global Brand Storyteller, Olivia SmalleyLet’s be honest: Hairstyles that look amazing in your twenties don’t always...
The No-Scissor/No-Commitment “Haircut”20220805050012

The No-Scissor/No-Commitment “Haircut”

THE NO-COMMITMENT BOBWith Joico Celebrity Artist, Jill Buck, of 901 SalonThinking about taking the plunge, but quaking in your boots at the thought of...
Meet The Superwomen Who Rock Our World20220727123434

Meet The Superwomen Who Rock Our World

OUR SHE-ROES!Ready for some serious inspiration? Here at Joico, we’re celebrating women in roles of leadership – and we’re proud to introduce you to s...
The Brand-New Rescue For Hair of Any Age20220725231846

The Brand-New Rescue For Hair of Any Age

THE YOUTHLOCK GENERATION Moms and daughters dancing on TikTok. Twentysomethings with elaborate, serum-filled skincare routines. 60-year-old women runn...
Top Blonde! Gaga’s Maverick Video Look Revealed20220716191048

Top Blonde! Gaga’s Maverick Video Look Revealed

GREAT BALLS OF BLONDE!Featuring Joico Celebrity Artist, Frederic Aspiras View this post on Instagram A post shared by Joico (@joico)If you’v...
Do You Have Curl Confidence?20220708050052

Do You Have Curl Confidence?

THE CARE AND KEEPING OF CURLSFeaturing Joico Global Brand Artistic Director, Richard Mannah“Soft and controlled curls are always the goal,” says Joico...