We’re Celebrating Our Pro, Ricardo Santiago, Today!20221010050031

We’re Celebrating Our Pro, Ricardo Santiago, Today!

HERITAGE AND HEROESFeaturing Joico Global Education Expert, Ricardo SantiagoIt’s National Hispanic Heritage Month; and we can’t think of a better way ...
Here Comes a Bridal Braid You’ll LOVE!20221003154511

Here Comes a Bridal Braid You’ll LOVE!

THE BRIDAL BRAID: IVY VINEFeaturing Joico Brand Educator, Vanessa DrozdaWant to add a very special twist to wedding-day hair? Try this utterly romanti...
It’s National Hispanic Heritage Month – We’re Celebrating!20220923050051

It’s National Hispanic Heritage Month – We’re Celebrating!

You can follow Mai Hernandez on Instagram, @maithehairbewithyou  ...
Show Some Shower Power With Defy Damage20220920081152

Show Some Shower Power With Defy Damage

SHOWER POWERFeaturing Richard Mannah, Joico Global Artistic DirectorCelebrity hairdressers don’t just grab any old shampoo when they wash clients’ hai...
Psst! We’ve Got 10 Fall Joi Hacks For You!20220916050004

Psst! We’ve Got 10 Fall Joi Hacks For You!

THE BIG FALL REFRESHReady to turn over a new leaf and get all the feels of fall? Try these 10 joi hacks designed to energize, recharge, and invigorate...
Let’s Get That Pool-Green Out Of Your Blonde20220913010803

Let’s Get That Pool-Green Out Of Your Blonde

SEEING GREEN?Featuring Joico Celebrity Artist, Jill Buck, of Salon 901It’s not easy seeing green. Especially in your bright blonde hair at the end of ...
The Big Blonde Life Rescue20220909050037

The Big Blonde Life Rescue

Life can do a number on any hair color. But blondes can be especially susceptible to dryness, brassy tones, breakage, and other sun/blowdryer/heat-sty...
Have You Tried the Reverse Hair Wash?20220902050048

Have You Tried the Reverse Hair Wash?

Condition first; shampoo second? We know it sounds utterly counterintuitive; but take another look at this trending shampoo hack known as the “reverse...
We’ve Got Your Back-to-School Hair Covered!20220829210921

We’ve Got Your Back-to-School Hair Covered!

BACK TO SCHOOL IN STYLEWe’ve got you covered this fall – with liters of your favorite shampoos and conditioners, so you can start school with grade-A ...
Relief! Fast Fixes For Weary Summer Hair20220826050026

Relief! Fast Fixes For Weary Summer Hair

THE BIG FIXNeed a rescue for hair that’s been through one long, hot summer? Rest easy: We’ve got a step-by-step plan to resuscitate the dry, dull, sco...