We’re Celebrating Our Pro, Ricardo Santiago, Today!20221010050031
HERITAGE AND HEROESFeaturing Joico Global Education Expert, Ricardo SantiagoIt’s National Hispanic Heritage Month; and we can’t think of a better way ...
Here Comes a Bridal Braid You’ll LOVE!20221003154511
THE BRIDAL BRAID: IVY VINEFeaturing Joico Brand Educator, Vanessa DrozdaWant to add a very special twist to wedding-day hair? Try this utterly romanti...
It’s National Hispanic Heritage Month – We’re Celebrating!20220923050051
You can follow Mai Hernandez on Instagram, @maithehairbewithyou ...
Show Some Shower Power With Defy Damage20220920081152
SHOWER POWERFeaturing Richard Mannah, Joico Global Artistic DirectorCelebrity hairdressers don’t just grab any old shampoo when they wash clients’ hai...
Psst! We’ve Got 10 Fall Joi Hacks For You!20220916050004
THE BIG FALL REFRESHReady to turn over a new leaf and get all the feels of fall? Try these 10 joi hacks designed to energize, recharge, and invigorate...
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SEEING GREEN?Featuring Joico Celebrity Artist, Jill Buck, of Salon 901It’s not easy seeing green. Especially in your bright blonde hair at the end of ...
The Big Blonde Life Rescue20220909050037
Life can do a number on any hair color. But blondes can be especially susceptible to dryness, brassy tones, breakage, and other sun/blowdryer/heat-sty...
Have You Tried the Reverse Hair Wash?20220902050048
Condition first; shampoo second? We know it sounds utterly counterintuitive; but take another look at this trending shampoo hack known as the “reverse...
We’ve Got Your Back-to-School Hair Covered!20220829210921
BACK TO SCHOOL IN STYLEWe’ve got you covered this fall – with liters of your favorite shampoos and conditioners, so you can start school with grade-A ...
Relief! Fast Fixes For Weary Summer Hair20220826050026
THE BIG FIXNeed a rescue for hair that’s been through one long, hot summer? Rest easy: We’ve got a step-by-step plan to resuscitate the dry, dull, sco...