The Case For (Color) Therapy20221206050057
With Joico Artistic Educator, Katie AlmJoico Artistic Educator, Katie Alm, is fiercely protective of color. (Both hers AND her clients’.) And to prove...
Now THIS is How You Get Major Volume!20221130050006
With Joico Artistic Educator, Mai Hernandez Everyone loves a really voluminous hairstyle. But not everyone knows how to recreate it after leaving the ...
Do This, Not That! The Hair-Gadget Guide20221118050003
Hair tools are the proverbial double-edged sword: It’s a given that they can cause damage; but they’re also the icing on the cake to a good-hair day. ...
Damage Control: One Hairdresser’s Confessional20221115050022
Featuring Global Brand Storyteller, Olivia ThompsonJoico Global Brand Storyteller, Olivia Thompson, is known for her juicy hair confessionals and DIY ...
1-Minute Holiday Hair. Blink & You’ll Miss It!20221111050039
Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Joico Celebrity Artist, Jill Buck of LA’s Salon Nine Zero One, has done it again! Watch her g...
Zzzzz…Pamper Your Hair While You Sleep!20221108050045
Want the easiest healthy-hair routine ever? Consider trying these surprising while-you-slumber tips that actually care for – and even repair – hair du...
JOICON 2022: The Highlight Reel20221107050006
Our biggest goal here at Joico? Delivering the very best education, the most exciting new products, and making sure you have fun with ALL of it. That ...
I Want That!!! 2022 Holiday Gift Guide20221104050056
Let’s save you hours of online searches and treks to the mall. We’ve shopped and dropped, researched and rummaged -- and have curated the ultimate lis...
We’re on the Scent of Joi Today…20221025050001
TAKE NOTE!There’s no denying that scent can be a major mood-booster; in fact, studies have shown that 75 percent of emotions are actually triggered by...
Hauntingly Beautiful Halloween Hairstyles20221021050035
Frightening? No. But these DIY Halloween hairstyles are so hauntingly gorgeous, you may want to wear them long after October 31st!You’re in for a trea...