Joi-ful Hair Trends for 202320230105130446

Joi-ful Hair Trends for 2023

When the clock strikes 12, it’s out with the old and in with the new! And what better way to slay than by getting a sizzling new haircut, cool color c...
Bouncy Hair: Here’s How to Get It!20230102234542

Bouncy Hair: Here’s How to Get It!

Nothing feels better than hair that bounces with healthy, joi-ful movement. (Remember those childhood ponytails that used to sway from side to side?) ...
Make Your Color Worth TWICE the Price20221227050023

Make Your Color Worth TWICE the Price

With Joico Global Brand Storyteller, Olivia ThompsonWant to know how to make your $200 hair-color worth, oh, say, $400? Just follow these insider tips...
Dry Hair? Answer These Questions Asap!20221223050040

Dry Hair? Answer These Questions Asap!

Fact: Winter months can suck the life right out of your hair.Fact: When that happens, hair looks dull and dry.Fact: You don’t have to live with it.We’...
Get the Party Started! 3 NYE Looks to Try20221219210425

Get the Party Started! 3 NYE Looks to Try

With Joico Artistic Educator, Katie AlmThe New Year’s Eve countdown begins on December 31st; and now’s the time to lock in a look that will take you t...
Brrr! 5 Ways to Winterize Your Hair20221213050050

Brrr! 5 Ways to Winterize Your Hair

Winter is here! And like everything else in your life (coats, sweaters, tires, hose bibs!), it’s time to switch things up and protect your hair from t...
Dash-n-Smash! Super-Fast Holiday Hair20221210090216

Dash-n-Smash! Super-Fast Holiday Hair

With Joico Artistic Educator, Mai HernandezWant a fun and flirty holiday hairstyle that you can pull together when the clock is ticking? Try this supe...
The Case For (Color) Therapy20221206050057

The Case For (Color) Therapy

With Joico Artistic Educator, Katie AlmJoico Artistic Educator, Katie Alm, is fiercely protective of color. (Both hers AND her clients’.) And to prove...
Now THIS is How You Get Major Volume!20221130050006

Now THIS is How You Get Major Volume!

With Joico Artistic Educator, Mai Hernandez Everyone loves a really voluminous hairstyle. But not everyone knows how to recreate it after leaving the ...
Do This, Not That! The Hair-Gadget Guide20221118050003

Do This, Not That! The Hair-Gadget Guide

Hair tools are the proverbial double-edged sword: It’s a given that they can cause damage; but they’re also the icing on the cake to a good-hair day. ...