WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Spring Cleaning: The Big Product Swap!20230313200322
Spring Cleaning: The Big Product Swap!
You know that age-old seasonal ritual where we give the house/wardrobe/pantry a refresh by cleaning top to bottom, and getting rid of things that no l...
Back To The Oscars They Go!20230310113813
Back To The Oscars They Go!
Featuring Joico Celebrity Artist, Frederic AspirasIt was only a year ago that Gaga’s mane man, Joico Celebrity Artist, Frederic Aspiras, became the se...
These Women Bring Us Joi…20230308163513
These Women Bring Us Joi…
We’re celebrating International Women’s Day today with our superstar artists, as they reflect on the remarkable women who have inspired and influenced...
Sunny Days Ahead. Is Your Hair Ready?20230306181042
Sunny Days Ahead. Is Your Hair Ready?
We don’t have to preach about the importance of protecting skin from UV rays. But did you know they’re super damaging to hair, as well? With sunny day...
5 Hair Trends Making a Total Comeback20230303062053
5 Hair Trends Making a Total Comeback
Some hairstyles are so good, they actually make a comeback on the trend scene years after they first achieved cult status. And that’s the case with th...
Joico Fans Are Talking Online…20230223134849
Joico Fans Are Talking Online…
Ready to be influenced? Joico products – including our bond-building baby, Defy Damage -- have been causing a virtual online buzz, with tons of 5-star...
2nd Day Wave Rescue20230220170035
2nd Day Wave Rescue
Featuring Global Brand Storyteller, Olivia SmalleyAre your Day 2 waves on life support? Try this hack that TikTok star and Joico Global Brand Storytel...
5 Hair Trends That Will Take Off in 2023!20230216155307
5 Hair Trends That Will Take Off in 2023!
If we could forecast hair this year in a single word, it would have to be playful. Get ready for lots of experimenting with new cuts, really fun styli...
Love Is in the Hair – So Is Defy Damage!20230213224849
Love Is in the Hair – So Is Defy Damage!
Featuring Joico Artistic Educator, Mai HernandezJoico Artistic Educator, Mai Hernandez, doesn’t just recommend Defy Damage to her clients…she has her ...
Love Is In The Hair20230209131028
Love Is In The Hair
Want your winter hair to do a little thump-thump, pitter-patter this month? Show it the love it deserves – with three collections of products that car...
