Love Is in the Hair – So Is Defy Damage!20230213224849

Love Is in the Hair – So Is Defy Damage!

Featuring Joico Artistic Educator, Mai HernandezJoico Artistic Educator, Mai Hernandez, doesn’t just recommend Defy Damage to her clients…she has her ...
Love Is In The Hair20230209131028

Love Is In The Hair

Want your winter hair to do a little thump-thump, pitter-patter this month? Show it the love it deserves – with three collections of products that car...
Hair Color for 2023? We’ve Got News!20230206175851

Hair Color for 2023? We’ve Got News!

No other way to say it: This is going to be a glorious year for hair color. We’re about a minute into 2023 and already seeing new takes on blondes, br...
Here Comes the Bridal Hair! Let’s Prep for Your Appt20230202231247

Here Comes the Bridal Hair! Let’s Prep for Your Appt

Featuring Joico Brand Educator, Vanessa Drozda…You know what they say: Practice makes perfect. And there’s no better time than during those months lea...
The Power of Purple20230127072333

The Power of Purple

With Joico Celebrity Artist, Jill Buck Of Salon 901Purple shampoo is no longer some niche product for blondes-in-the-know -- it’s become a legit, trie...
Nurturing Curly Hair20230123103158

Nurturing Curly Hair

It’s 2023 and time to celebrate hair’s beautiful, natural texture, rather than force it into doing something it just doesn’t want to “do.” From waves ...
Trend Alert: “Hair Cycling”20230119080804

Trend Alert: “Hair Cycling”

Ever heard of the buzzword phrase, “skin cycling?” It refers to the trend of switching up your skincare routine every two-to-four nights to keep your ...
The Four Seasons: Weatherproof Your Bridal Hair20230116160710

The Four Seasons: Weatherproof Your Bridal Hair

Rain may be the nemesis of a wedding-day ‘do; but any climate/condition/time of year can do a number on carefully coiffed hair if you’re not in protec...
The Real Dirt On Hair Washing20230113055838

The Real Dirt On Hair Washing

Yes, we’re always telling you not to over-wash your hair because it can cause a whole host of problems, from color fading to dryness. BUT…it’s also po...
Layer Your Hair products: 5 Combos To Try20230108224040

Layer Your Hair products: 5 Combos To Try

Featuring:Richard Mannah, Joico Global Artistic DirectorKatie Alm, Joico Artistic EducatorLayering isn’t just for skincare anymore; it’s also the secr...