WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Spread Your Wings with the Butterfly Cut!20230425081224
Spread Your Wings with the Butterfly Cut!
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHRemember that uber-feminine, 90’s era layered haircut sported by supermodels and TV’s blondest life...
Celebrate Earth Day! Try These Joi-filled Ways20230420230251
Celebrate Earth Day! Try These Joi-filled Ways
As Earth Day nears, so does our resolve to protect this precious planet with joi and kindness. Want to jump on board? We’ve got some ideas for a beaut...
Music Festival on Calendar? Let’s Get You Ready!20230416193801
Music Festival on Calendar? Let’s Get You Ready!
This isn’t your run-of-the-mill concert lineup we’re talking about -- it’s festival season; which means trend-forward fashion and the best music aroun...
Surprise! The Real Truth About Gray Hair20230416181753
Surprise! The Real Truth About Gray Hair
Featuring Joico Master Artist, Kyle MillerJust when you thought you knew everything there is to know about gray hair, we got some hot intel from Joico...
Salon Styling at Home: Tricks & Hacks From Our Pro20230414024134
Salon Styling at Home: Tricks & Hacks From Our Pro
Ever wish you could take your hairdresser home with you so you could recreate the perfection of that freshly-styled salon look? We’ve got the next bes...
3 Ways to Use Luster Lock Spray (From a Pro Who Knows!)20230412095835
3 Ways to Use Luster Lock Spray (From a Pro Who Knows!)
Featuring Global Brand Storyteller, Olivia ThompsonJoico Global Storyteller, Olivia Thompson, literally has the hair world at her fingertips. She can ...
Behind the Scenes As This Pro Gets Ready…20230403225125
Behind the Scenes As This Pro Gets Ready…
Featuring Global Brand Storyteller, Olivia ThompsonIf you love those Get Ready With Me TikTok videos as much as we do, come take a peek as Joico Globa...
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230330145515
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community
It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
The Power of Adding ONE New Hair Product20230328005358
The Power of Adding ONE New Hair Product
When hair starts to misbehave on a regular basis, you might be tempted to swap out your entire routine in total frustration. STOP. Sometimes, it just ...
Red? Blonde? Brunette? Take this Quiz Before You Color!20230322154411
Red? Blonde? Brunette? Take this Quiz Before You Color!
These days, changing your hair color is as ubiquitous (and fun!) as changing up your wardrobe, your makeup, even your home décor. But how to choose a ...
