The Baroque Bob with Joico Global Artistic Director, Richard Mannah20240725162918
Joico Global Artistic Director, Richard Mannah, takes the business-as-usual bob to a classic chic crop with a lively bounce.“The Baroque Bob’ is a stu...
Say “I Do” to a Romantic Curly Upstyle20240722155825
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers (@watchmyhairbounce)“Soft fairy bridal glam” is the dreamy moniker Joico Global Te...
How to Bubble Braids & Waves for Summer20240711164948
Featuring Joico Brand Storyteller and Blonde Specialist, Olivia ThompsonImagine a cute, clean, trend-worthy style that stays out of the way when you’r...
Transform Your Blonde: A DIY Fix20240513172855
Blonde may just be the most personal of hair colors – nailing EXACTLY the right tone, shade, or brightness is always high priority. And while some wan...
Blonde, Bangs, & the Beat: Sabrina Carpenter’s Festival Hair20240415104156
Featuring Joico Guest Artist, Scott KingWhen your client is about to debut a number at the biggest musical festival in the desert, gorgeous, all-eyes-...
Trending Hair Color… Copper Crush!20240205162519
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
The Sleek, Chic Bun20231225211207
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHSuper-clean ballerina buns have been a classic hairdo for decades; but a certain Hollywood bride pu...
Holiday Hair: On a Roll20231121095507
Featuring Joico Brand Storyteller, Olivia ThompsonThis holiday season, it’s old-school for the win! “When I want my curls to last all night long, I us...
Vacation Days: 3 Hair-Saving Hacks20231116164740
Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...
Joico Beauty Bytes: The Super-Smooth Blowout20231016165655
We’re back with an all-new Joico Beauty Byte – the fun-and-fast way to learn a hot hair hack in seconds. Today, it’s coming to you straight from Joico...