Marie Claire 2025 Beauty Award Winner! Scalp Vitality Exfoliating Foaming Scrub20250828170222
The hardworking beauty team at Marie Claire spent five months “testing, swatching, massaging and swiping” hundreds of options in a mission to name the...
Joico X Ulta Beauty: Glam and Giveaway Day20250820124854
When:Saturday, September 611am - 3pm PDTWhere:Ulta Beauty Westwood10925 Kinross Ave.Los Angeles, CA 90024When:Saturday, September 611am - 3pm PDTWhere...
Pride & Prejudice20250811133513
The most honest (and powerful) story you’ll read today, featuring Joico Guest Artist, Ailynn Nguyen, owner of Secret Grotto Salon in Ayer, MAHere at J...
The Inclusive Salon20250811133503
5 ways to create a salon that’s truly LGBTQ+ friendly. One savvy owner shows you how….Joico Guest Artist, Ailynn Nguyen, knows a thing or two about cr...
Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!20250805122756
Mirror, mirror on the wall…Who’s got the glassiest hair of all?There’s a good chance it’s the person who just applied JOICO’S NEW DREAM BLOWOUT GLASS ...
The Dry Hair Revival20250804134228
Warning: You may need a drink of water after you read this…Did you know the hashtag #dryhair has over 7.2 billion TikTok views? In fact, it’s one of t...
The New Hero Toner… Joico Scalp Vitality Replenishing Essence20250724093018
It’s a no-brainer to throw a hand sanitizer, a lip gloss, or a moisturizer in your on-the-go bag. But thanks to a surging focus on wellness and self-c...
Get The Look… Kate Hudson’s Beachy Waves20250722092108
View this post on Instagram A post shared by Joico (@joico)Kate’s “Joi Lessons”This year, you’ll be treated to Kate’s “Joi Lessons,” a camp...
Healthy Hair Starts with Your Scalp20250702131342
Get to the root of healthy hair with our ✨NEW✨ Joico Scalp Wellness—a holistic, skincare-inspired approach to scalp and hair health. ...
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)20250316231620
The best way to kick off our big 50th anniversary this year? By sharing the truly joi-ful news that actress / singer / entrepreneur, Kate Hudson, has ...