Clean, Green, & Sustainable Gifts20231130173059

Clean, Green, & Sustainable Gifts

Show the eco-conscious consumers in your life some special love this season, with earth-friendly treasures that deliver excitement and mindfulness all...
Clean Inner Joi Haircare is Here!20231025081330

Clean Inner Joi Haircare is Here!

We know that healthy hair is important to you. We also know that taking care of the planet has become equally important. And with the launch of NEW In...
The Ultimate Pride Grwm20230620091737

The Ultimate Pride Grwm

Featuring Joico Master Artist, Brandon CorbittThere’s nothing more exciting than pulling out all the stops and creating cool hair for a special occasi...
Joi & Juneteenth: A Thoughtful Celebration20230619050009

Joi & Juneteenth: A Thoughtful Celebration

Embracing and elevating the talent of our Black American artists this month begins with a thoughtful chat with our brand-new superstar, Jeannetta Walk...
It’s Mai Day20230612163513

It’s Mai Day

It wasn’t May 1st when our extraordinary Joico Brand Artistic Artist and Content Creator, Mai Hernandez, made a special podcast appearance on Latina L...
This “Transformer” Is Talking Pride And Joi Today…20230601090008

This “Transformer” Is Talking Pride And Joi Today…

PRIDE AND JOIA Candid Convo With Marky MartinezAs a celebrated dance and fitness superstar, life coach, and international drag-queen sensation, “trans...
I Want That! 2023 Mother’s Day Gift Guide20230509003148

I Want That! 2023 Mother’s Day Gift Guide

Our Mother’s Day gift to you? We’ve researched and curated the ultimate list of hot 2023 gifts for Mom – and, hopefully, saved you hours of online sea...
Celebrate Earth Day! Try These Joi-filled Ways20230420230251

Celebrate Earth Day! Try These Joi-filled Ways

As Earth Day nears, so does our resolve to protect this precious planet with joi and kindness. Want to jump on board? We’ve got some ideas for a beaut...
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230330145515

Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community

It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
Red? Blonde? Brunette? Take this Quiz Before You Color!20230322154411

Red? Blonde? Brunette? Take this Quiz Before You Color!

These days, changing your hair color is as ubiquitous (and fun!) as changing up your wardrobe, your makeup, even your home décor. But how to choose a ...