Hair Innovation: 80% Less Breakage*…in 7 Seconds20240229164342

Hair Innovation: 80% Less Breakage*…in 7 Seconds

There’s good reason that In A Flash, the brand-new, healthy-hair bond-builder from Defy Damage is being referred to as a true protection/prevention br...
7 Seconds to Healthier Hair20240228161651

7 Seconds to Healthier Hair

Constantly on the go with zero time for an elaborate routine to keep hair healthy? No worries: We’ve got you. Follow this fast-track, step-by-step reg...
Clean Inner Joi Haircare is Here! The Joi of Clean Ingredients20240226165329

Clean Inner Joi Haircare is Here! The Joi of Clean Ingredients

We’ve heard loud and clear how important clean, naturally-derived**, eco-friendly shampoos and conditioners are to you these days; and how good it fee...
This is What Your Hairdresser Wants You to Do Between Visits20240222171601

This is What Your Hairdresser Wants You to Do Between Visits

Your hairdresser just gave you the most beautiful, healthy color and cut – but if you want it to stay that way and maintain the masterpiece, you’ve go...
The Clean, Green Dry-Hair Routine20240219163241

The Clean, Green Dry-Hair Routine

Dull, no shine, frizz, tangles…they’re all characteristics of hair desperately in need of moisture. When you’re ready for a rescue, try this clean, na...
Valentine’s Day Special: Romantic Bombshell Waves20240201170442

Valentine’s Day Special: Romantic Bombshell Waves

Featuring Joico Brand Storyteller, Olivia ThompsonYou’re going to fall in love with this old-school tool and technique from Joico Brand Storyteller, O...
Let’s Winterize Your Hair…20240125210029

Let’s Winterize Your Hair…

You’ve switched over your wardrobe, swapped moisturizers, even covered the hose bibs – now let’s move onto your hair, because it deserves protection f...
5 Ways to Spark Inner Joi20240118165646

5 Ways to Spark Inner Joi

Need to tap into some calm amid the chaos? Not only is this endeavor good for you – it may also be good for those around you. “Remember that when we t...
Hot!! KBOND20 is All Over the Beauty News!20240111182924

Hot!! KBOND20 is All Over the Beauty News!

Beauty editors are the gatekeepers of hot-and-happening products. These pros see hundreds of new launches cross their desks; and it takes an actual he...
They’re Bonding with KBOND2020231224211244

They’re Bonding with KBOND20

Our brand-new supercharged Power Masque from Defy Damage – KBOND20—is stirring up some serious buzz online with tons of 5-star Amazon reviews. Check o...