WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Inner Joi Hydrate Detangler Double Award Winner!20240517162531
Inner Joi Hydrate Detangler Double Award Winner!
The ultimate proof of greatness: Inner Joi Hydrate Detangler didn’t just nab Good Housekeeping magazine’s ultimate “Seal” of approval; it also won Cos...
Trending on Refinery29: Our Blonde Balayage Transformation!20240516205515
Trending on Refinery29: Our Blonde Balayage Transformation!
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveAfter a decade-old color disaster, the beautiful brunette hadn’t let anyone ...
Get Ready With Us! A Mother’s Day Special20240508161346
Get Ready With Us! A Mother’s Day Special
If your mom is a renowned beauty pro, like Joico Global Technical Director, Jeannetta Walker-Rodgers, celebrating Mother’s Day can turn into a whole l...
2024 Mother’s Day Gift Guide20240507164113
2024 Mother’s Day Gift Guide
It’s coming up on May 12th, and we’re about to make the shopping task soooo easy for you. Check out our very favorite picks for the woman who brings j...
“Hair Hacks with My Mom”20240506163922
“Hair Hacks with My Mom”
Featuring Joico Brand Storyteller and Blonde Specialist, Olivia ThompsonWhen Joico Brand Storyteller and Blonde Specialist, Olivia Thompson, introduce...
Trending Before-and-Afters: Celebrating AANHPI Heritage Month20240430204005
Trending Before-and-Afters: Celebrating AANHPI Heritage Month
We can’t think of a better way to kick off Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AANHPI) also referred to as Asian Ame...
Dull to Dazzling in a Flash20240425164957
Dull to Dazzling in a Flash
Featuring Joico Brand Storyteller & Blonde Specialist, Olivia Thompson“Her hair felt so dry and looked very damaged,” said Joico Brand Storyteller...
Weekend 2 Debut: Sabrina Carpenter’s Festival Hair20240425082959
Weekend 2 Debut: Sabrina Carpenter’s Festival Hair
Featuring Joico Guest Artist, Scott KingIt was a pivot from super-finished, luxe waves on opening weekend, to a “more undone, textured look” for his g...
Celebrating Earth Day… Every Day20240422091926
Celebrating Earth Day… Every Day
April 22nd may be designated as the official celebration of Earth Day; but at Joico, we work to help protect our planet year-round. Want to know what ...
Music Festival Survival Kit20240415153127
Music Festival Survival Kit
This isn’t your run-of-the-mill concert lineup we’re talking about -- it’s festival season; which means trend-forward fashion and the best music aroun...
