Inside Larisa Love’s Sold-Out Tour: Why You Can’t Ignore the “Imposter Artist” Message20250822093654

Inside Larisa Love’s Sold-Out Tour: Why You Can’t Ignore the “Imposter Artist” Message

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveYou’ve seen the hype. Now, here’s what it’s really about.It’s Raw. It’s Real...
Introducing with Pride… The Full-Support Salon20250821105531

Introducing with Pride… The Full-Support Salon

With a stylist, a barber, and – yes, even an onsite therapist – one innovative owner created a sanctuary and safe haven that has taken the term “LGBTQ...
The Inclusive Salon20250811133503

The Inclusive Salon

5 ways to create a salon that’s truly LGBTQ+ friendly. One savvy owner shows you how….Joico Guest Artist, Ailynn Nguyen, knows a thing or two about cr...
Let’s celebrate YOU on Hairstylist Appreciation Day20230427080514

Let’s celebrate YOU on Hairstylist Appreciation Day

It’s coming up this month…and, frankly, it’s one of our favorite moments of the year. Why? Because Hairstylist Appreciation Day is a time to celebrate...
Oh, Those Cool Blondes! Meet the New LumiShine Violets20230312225804

Oh, Those Cool Blondes! Meet the New LumiShine Violets

You’re about to make your blonde clients soooo joi-ful -- because 9 brand-new LumiShine Demi Permanent Liquid shades have arrived to expand your super...
Social Hub: Rave Reviews Are Coming In!20230222094947

Social Hub: Rave Reviews Are Coming In!

We could go on for hours, singing the praises of Joico Social Hub – our brand-new (FREE) digital platform designed to help salons and stylists amp up ...
The Ultimate Social-Media Guide: Part 220230213090854

The Ultimate Social-Media Guide: Part 2

Featuring Cynthia Baker, CEO of Saga HausNo matter how large or small your business, social media has become the career-making tool. These days, it’s ...
Build that Biz! The Ultimate Social-Media Guide20230126050024

Build that Biz! The Ultimate Social-Media Guide

Featuring Cynthia Baker, CEO of Saga HausIt doesn’t matter if you’re a tiny one-person booth rental, or the owner of a sizzling urban mega salon: Soci...
Joico Social Hub20230119080105

Joico Social Hub

Are you ready to get social?With Joico Social Hub, we do all the work! Want to create exciting social-media content, but don’t know where to start? To...
JOICON 2022: The Highlight Reel20221107050006

JOICON 2022: The Highlight Reel

Our biggest goal here at Joico? Delivering the very best education, the most exciting new products, and making sure you have fun with ALL of it. That ...
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