Bond-building is a big deal to Joico Brand Storyteller & Blonding Specialist, Olivia Thompson – both the kind that keeps her long, blonde hair healthy and strong; AND the kind she shares with close friends who love beauty as much as she does. Today, Olivia doubles down by treating herself – and her BFF – to KBOND20 from Defy Damage, the brand-new supercharged masque that delivers 5X stronger* hair in a single treatment.
Find out how they created their very own hair-spa sesh, here:
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Meet Olivia, our celebrated blonde superpower…
“What inspired this session was the idea of connecting through beauty, and mirroring the strength of enduring friendships with a treatment that stands out as one of the most potent on the market,” says Olivia. “KBOND20 empowers you to experience salon-quality results at home; by fortifying each strand individually, and delivering transformative impact, unparalleled strength, and protection.”
And meet KBOND20, a strongest bond-builder to date…
KBOND20 merges K-PAK’s deep reparative strength with the bond-building power and hydration of Defy Damage, the haircare line that transforms hair on contact and helps avoid future harm. So you get strength and moisture in one fell swoop without brittle or dry strands.
KBOND20 features Keratin Protein, plus 20 superpower ingredients – like deeply hydrating Moringa Seed Oil. What it does that you’ll love:
- 5X stronger* hair in one use
- Builds & protects bonds**
- Replaces lost lipids
- Rich hydration
- Instantly detangles
- Normalizes pH
- Color safe
- Animal test-free
- Paraben-free
*Against combing breakage on damaged hair during heat styling
**Protects hair from mechanical, thermal, and environmental damage
And now see how she and her bestie did some serious bond-building in just 5 minutes…
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