Now THIS is How You Get Major Volume!20221130050006
With Joico Artistic Educator, Mai Hernandez Everyone loves a really voluminous hairstyle. But not everyone knows how to recreate it after leaving the ...
Do This, Not That! The Hair-Gadget Guide20221118050003
Hair tools are the proverbial double-edged sword: It’s a given that they can cause damage; but they’re also the icing on the cake to a good-hair day. ...
Damage Control: One Hairdresser’s Confessional20221115050022
Featuring Global Brand Storyteller, Olivia ThompsonJoico Global Brand Storyteller, Olivia Thompson, is known for her juicy hair confessionals and DIY ...
How 4 Pros Became the “Experiment” Clients!20221114050052
BLONDE ENDORSEMENTFact: The newly-enhanced Blonde Life collection will rock your world.Don’t believe us? Take it straight from the mouths of eight hai...
1-Minute Holiday Hair. Blink & You’ll Miss It!20221111050039
Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Joico Celebrity Artist, Jill Buck of LA’s Salon Nine Zero One, has done it again! Watch her g...
The Secret to That Perfect “Rooty” Blonde!20221110050014
Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Root Tap…Root Shadow…Root Melt. Confused by the terminology, but love the look of that super-...
Zzzzz…Pamper Your Hair While You Sleep!20221108050045
Want the easiest healthy-hair routine ever? Consider trying these surprising while-you-slumber tips that actually care for – and even repair – hair du...
JOICON 2022: The Highlight Reel20221107050006
Our biggest goal here at Joico? Delivering the very best education, the most exciting new products, and making sure you have fun with ALL of it. That ...
I Want That!!! 2022 Holiday Gift Guide20221104050056
Let’s save you hours of online searches and treks to the mall. We’ve shopped and dropped, researched and rummaged -- and have curated the ultimate lis...
Yum! See How We’re Celebrating National Candy Day!20221103050042
Did you know tomorrow is National Candy Day? We’re celebrating by unwrapping some of YOUR gorgeous work. Check out these sweet haircolor confections w...