The Real Dirt On Hair Washing20230113055838
Yes, we’re always telling you not to over-wash your hair because it can cause a whole host of problems, from color fading to dryness. BUT…it’s also po...
The Super Highlight: All Is Bright!20230111001859
With Joico Global Brand Educator, Olivia Thompson“Highlighting is one of the most requested services in the salon” says Joico Global Brand Storyteller...
Layer Your Hair products: 5 Combos To Try20230108224040
Featuring:Richard Mannah, Joico Global Artistic DirectorKatie Alm, Joico Artistic EducatorLayering isn’t just for skincare anymore; it’s also the secr...
Joi-ful Hair Trends for 202320230105130446
When the clock strikes 12, it’s out with the old and in with the new! And what better way to slay than by getting a sizzling new haircut, cool color c...
Bet You Didn’t Know THIS About Gray Hair!20230104111644
Featuring Joico Global Brand Storyteller, Olivia ThompsonThink you know everything there is to know about the care and feeding of gray hair? Joico Glo...
Bouncy Hair: Here’s How to Get It!20230102234542
Nothing feels better than hair that bounces with healthy, joi-ful movement. (Remember those childhood ponytails that used to sway from side to side?) ...
The “Winter Bronde” Technique…We’re in LOVE20230101115632
With Joico Global Brand Educator, Olivia ThompsonKnow that moment when your brunette client is jones-ing for a little brightness in the middle of wint...
No. More. Color. Disasters!20221229050040
With Joico Global Brand Storyteller, Olivia ThompsonYou’re in the zone. Hands flying between brushes and bowls, foils and formulas. And before you kno...
Make Your Color Worth TWICE the Price20221227050023
With Joico Global Brand Storyteller, Olivia ThompsonWant to know how to make your $200 hair-color worth, oh, say, $400? Just follow these insider tips...
Want Perfect Red? Switch Up That Developer!20221226050016
With Joico Celebrity Artist, Jill Buck Of Salon 901“Red is the IT color,” says Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One. “It’s the tr...