WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Archives
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes20230327024616
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes
Featuring Joico Artistic Educator, Mai Hernandez“My client wanted me to blend her natural color with her gray hair,” says Joico Artistic Educator, Mai...
Red? Blonde? Brunette? Take this Quiz Before You Color!20230322154411
Red? Blonde? Brunette? Take this Quiz Before You Color!
These days, changing your hair color is as ubiquitous (and fun!) as changing up your wardrobe, your makeup, even your home décor. But how to choose a ...
Dazzling!!! This New PV/BV blonde Is So Cool20230322150040
Dazzling!!! This New PV/BV blonde Is So Cool
With Joico Global Brand Storyteller, Olivia ThompsonUneven banding and dark, warm regrowth at the roots. It was a problem that Joico Global Brand Stor...
Bridal Hair Countdown…20230321085525
Bridal Hair Countdown…
You want your hair to look gorgeous when you walk down the aisle. And the best way to get there is to treat your hair like everything else in the wedd...
The Well-Blended Blonde: How to Nail It!20230319120314
The Well-Blended Blonde: How to Nail It!
With Joico Global Education Expert, Ricardo Santiago “My inspiration for my client, Alanna, was to brighten her up and get her roots caught back up to...
Joico Finds: 5 Products Getting RAVES20230317110313
Joico Finds: 5 Products Getting RAVES
They’re getting tons of online buzz and for good reason! These 5 Joico Finds are smash hits – and if you haven’t tried them yet, it’s time to experien...
Spring Cleaning: The Big Product Swap!20230313200322
Spring Cleaning: The Big Product Swap!
You know that age-old seasonal ritual where we give the house/wardrobe/pantry a refresh by cleaning top to bottom, and getting rid of things that no l...
Oh, Those Cool Blondes! Meet the New LumiShine Violets20230312225804
Oh, Those Cool Blondes! Meet the New LumiShine Violets
You’re about to make your blonde clients soooo joi-ful -- because 9 brand-new LumiShine Demi Permanent Liquid shades have arrived to expand your super...
Back To The Oscars They Go!20230310113813
Back To The Oscars They Go!
Featuring Joico Celebrity Artist, Frederic AspirasIt was only a year ago that Gaga’s mane man, Joico Celebrity Artist, Frederic Aspiras, became the se...
This Cool Blonde Was Created with New VG & BV Demis!20230308174651
This Cool Blonde Was Created with New VG & BV Demis!
Featuring Joico Global Education Expert, Ricardo Santiago“Imagine a beautifully reflective blonde that’s low-maintenance AND avoids those dreaded bras...
