Try This Next-Day Curl Hack…20220311050020

Try This Next-Day Curl Hack…

Featuring Global Brand Storyteller, Olivia SmalleyEver wake up and realize yesterday’s curls have basically gone limp? Time for a quick-and-easy fix f...
Fan-Favorite Videos You Don’t Want to Miss20220310050056

Fan-Favorite Videos You Don’t Want to Miss

LOVE & LEARNFeaturing Joico Celebrity ArtistsJill Buck, Larisa Love, Leticia McKay, Ricardo Santiago, and Kelly McGowanWant to know why these top-...
The Secret To Using Purple Shampoo20220308050045

The Secret To Using Purple Shampoo

THE PURPLE SHAMPOO TRICKFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Just when you thought you knew everything there was to know about pur...
Let’s Transform Your Hair20220304060017

Let’s Transform Your Hair

We’re known as the “healthy-hair folks” for good reason. And one of them is Defy Damage, our powerful home-care system that actually strengthens hair ...
Iconic hair: A Trip Down Memory Lane20220301111419

Iconic hair: A Trip Down Memory Lane

‘DOS THROUGH THE DECADESIn celebration of National Women’s History Month, join us for a trip down memory lane, as we revisit some of the most iconic h...
Salon Speak: Let’s Talk Color20220301050047

Salon Speak: Let’s Talk Color

Ask any hair pro, and they’ll tell you that color is a science. Which is why some of the terms that get bandied about in salons can sound like chemist...
Fear Factor20220225060048

Fear Factor

Featuring…Joico Global Brand Ambassador, Larisa LoveJoico Global Brand Education Expert, Ricardo Santiago Quaking in your boots at the prospect of bra...
Have We Met?20220224060024

Have We Met?

Come meet our peeps...Here at Joico, we have an amazing team of hair pros at the forefront of education, trends, and cutting-edge techniques. You’ve p...
Gray Today, Blend Tomorrow20220203050000

Gray Today, Blend Tomorrow

Featuring Joico Celebrity ArtistJill Buck, of Salon 901In walked a client with six months of gray growth “infiltrating” her natural hair color. Not on...
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