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The Big BTC Recap – From Us To You!20220907221245
The Big BTC Recap – From Us To You!
“MAKE BELIEVE” BTC 2022 RECAPThis year’s annual Behind The Chair extravaganza may have been titled, “Make Believe” -- but, trust us, the magic was REA...
Have You Tried the Reverse Hair Wash?20220902050048
Have You Tried the Reverse Hair Wash?
Condition first; shampoo second? We know it sounds utterly counterintuitive; but take another look at this trending shampoo hack known as the “reverse...
HOT! We Have Blonde Life News For You!20220830114344
HOT! We Have Blonde Life News For You!
BLONDE LIFE: HOT NEWSIf you already love Blonde Life, today’s reveal is going to make you jump for joi. If you haven’t tried it yet – we’re pretty sur...
We’ve Got Your Back-to-School Hair Covered!20220829210921
We’ve Got Your Back-to-School Hair Covered!
BACK TO SCHOOL IN STYLEWe’ve got you covered this fall – with liters of your favorite shampoos and conditioners, so you can start school with grade-A ...
Cut A Couple Inches Off For Fall. This Is Why…20220828180119
Cut A Couple Inches Off For Fall. This Is Why…
INCH BY INCHWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHLet’s be clear: No one is asking your clients to lop off their long hair. What we ARE a...
Relief! Fast Fixes For Weary Summer Hair20220826050026
Relief! Fast Fixes For Weary Summer Hair
THE BIG FIXNeed a rescue for hair that’s been through one long, hot summer? Rest easy: We’ve got a step-by-step plan to resuscitate the dry, dull, sco...
“I Can’t Get Enough of Lumi10!” Raves Our Celeb Pro20220825050016
“I Can’t Get Enough of Lumi10!” Raves Our Celeb Pro
HAPPY IN HOLLYWOODFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to know what’s making Joico Celebrity Artist, Jill Buck of Salon Nine ...
Age Is Just A Number: These Hair Trends Prove It20220823050036
Age Is Just A Number: These Hair Trends Prove It
TRENDS FOR THE AGESFeaturing Joico Celebrity Artist, Jill Buck, of 901 SalonWhen it comes to hair, Joico Celebrity Artist, Jill Buck, of LA’s 901 Salo...
How To Get Some “Very Peri” In Your Life20220818050050
How To Get Some “Very Peri” In Your Life
A PASSION FOR PERIWINKLE View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras)How could we NOT love a shade that’...
Hello, Halo! This Placement Is Everything20220818050010
Hello, Halo! This Placement Is Everything
HELLO, HALO!With Joico Celebrity Artist, Jill Buck Of Salon 901“Rooted and lived-in looks have been trending for years now; but in order to stay inspi...
